Manager, Product Marketing

🕒 August 11

🇨🇦 Canada – Remote

💵 $120k - $170k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GEOTAB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📦 Logistics

🏭 Manufacturing

💼 Consulting

Logistics • Manufacturing • Consulting

GEOTAB is a world-renowned provider of commercial telematics, focusing on connecting vehicles to the internet and providing web-based analytics to help organizations manage their fleets. Their platform offers insights into productivity, fleet optimization, sustainability, safety, expandability, and compliance. They cater to various industries, including commercial transportation, logistics, state and local government, and many others, by providing advanced analytics, video-based safety, asset tracking solutions, and telematics devices that collect and analyze vehicle data. GEOTAB's commitment to sustainability is evident in their efforts to reduce CO2 emissions and support fleet electrification.

📋 Description

• Lead the go-to-market strategy and cross-functional execution for product launches and campaigns • Lead and mentor market-facing product marketing experts and Product Marketing Managers • Develop and refine product positioning and messaging frameworks • Build the holistic product marketing roadmap and align it with business priorities • Establish and track team Key Performance Areas and contribute to annual team goals • Develop scalable product marketing processes and standards and coordinate with internal stakeholders • Evaluate and manage third-party tools and platforms for the Product Marketing function • Partner with Product Managers to represent the voice of products and tailor messaging and documentation for sales teams • Collaborate with Product, Engineering, Sales, Marketing, and Sales Enablement leadership • Oversee creation and delivery of sales training programs and sales tools • Support talent management, performance management, resource planning, professional development, performance reviews, and HR activities • Drive product adoption, monitor pipeline and lead-generation goals, and report results

🎯 Requirements

• 10+ years of work experience, ideally in Product Marketing in SaaS • 3–5 years in a supervisory role • Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued • Ability to analyze market trends, customer needs, and competitive landscapes • Solid understanding of product development and marketing principles • Experience developing sales tools and training programs • Strong analytical skills and ability to make data-driven decisions • Deep understanding of customer needs and ability to translate them into product marketing strategies • Experience coaching, managing, and developing team members • Ability to establish and optimize product marketing processes and standards • Expertise in competitive analysis and product differentiation strategies • Ability to build and maintain relationships with customers, partners, and industry influencers • Proof of eligibility to work and ability to pass a background check • Reliable internet connection with at least 50mb DL/10mb UL when working from home

🏖️ Benefits

• Flex working arrangements • Home office reimbursement program • Baby bonus & parental leave top up program • Online learning and networking opportunities • Electric vehicle purchase incentive program • Competitive medical and dental benefits • Retirement savings program • Flexible hybrid working model • Online social events, chat rooms and gatherings • Benefits offered to full-time permanent employees only