CRM Tech Manager – Braze

🕒 May 5

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GetAway Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

Seit Januar 2024 sind wir, die GetAway Group und vereinen die größten Buchungsportale Kurz-Mal-Weg und Kurzurlaub am Kurzreisen-Markt in der DACH-Region. Dabei gehören wir zum Markennetzwerk der HomeToGo-Gruppe (www.hometogo.com), die uns beratend zur Seite steht.

📋 Description

• Technical implementation of a new Customer Engagement Platform (Braze) in collaboration with the tech and data teams • Migration of templates, automations, and segments from legacy systems into the new platform • Development and implementation of web and app use cases (e.g., personalized content) • Design of web tracking concepts, processing of behavioral and browsing data, and implementation of these into segmentation and personalization • Data analysis and derivation of concrete actions to improve CRM channel performance • Strategic development of the data foundation (e.g., integration of CLV, onboarding new data sources) • Introduction of new communication channels (e.g., WhatsApp, RCS) • Design and implementation of omnichannel customer journeys—independently or within the CRM team • Close collaboration with the data team (use cases, data models, tracking) • Interface between marketing and tech • Development and integration of AI solutions (e.g., custom GPT in CRM, integrating AI features into CRM tools)

🎯 Requirements

• Fluent German (C1+) for close collaboration with German teams • Several years of experience in CRM tech at a mid-to-senior level • Hands-on, practical experience with Braze • Strong knowledge of API/SDK architectures, data flows, and system architecture • Proficient in BigQuery, SQL, JSON, and HTML/CSS • Analytical thinker with data-driven decision-making • Combines technical understanding with marketing know-how • Hands-on mentality; pragmatic, solution-oriented, and execution-focused

🏖️ Benefits

• €500 travel credit per year for bookings through our platforms—so you can experience the products you help build • 20% Family & Friends discount on our travel offers—share your passion for travel with the people who matter to you • JobRad - enjoy exercise, fresh air, and tax advantages: commute smart and stay healthy when and where you want • Team events at our locations and beyond—we celebrate successes and strengthen collaboration offline as well • Hybrid and flexible work models that adapt to your life—for genuine work–life balance • A motivated team that loves travel and wants to build something together—an environment that encourages initiative and ownership