
11 - 50 employees
đź’Ľ Consulting
📣 Marketing
đź’¸ Finance
đź’° Seed Round on 2022-12
Consulting • Marketing • Finance
Recast is a cutting-edge company that specializes in building a rigorous Marketing Mix Modeling (MMM) platform. They focus on providing high accuracy and transparency in understanding and optimizing marketing expenditures across complex businesses. Recast's solutions help clients manage and optimize more than $3 billion in annual marketing spend. Their platform is widely used by technical marketers, data scientists, and finance teams to measure the effectiveness of marketing channels, forecast business trends, and optimize budget allocations. The company's emphasis on model quality is supported by a team with strong mathematical and statistical expertise, striving to set unparalleled performance standards in the industry.
🔥 1 minute ago
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11 - 50 employees
đź’Ľ Consulting
📣 Marketing
đź’¸ Finance
đź’° Seed Round on 2022-12
Consulting • Marketing • Finance
Recast is a cutting-edge company that specializes in building a rigorous Marketing Mix Modeling (MMM) platform. They focus on providing high accuracy and transparency in understanding and optimizing marketing expenditures across complex businesses. Recast's solutions help clients manage and optimize more than $3 billion in annual marketing spend. Their platform is widely used by technical marketers, data scientists, and finance teams to measure the effectiveness of marketing channels, forecast business trends, and optimize budget allocations. The company's emphasis on model quality is supported by a team with strong mathematical and statistical expertise, striving to set unparalleled performance standards in the industry.
• Prioritize cohorts within the existing ABM list and activate target enterprise accounts • Map buying committees and develop relevant outbound outreach • Run campaigns that create qualified conversations • Partner with Sales on follow-up and opportunities across sibling brands and business units • Build and execute focused event programs, including account selection, invitations, logistics, hosting, and follow-up • Organize executive dinners, coffee meetings, conferences, booths, and speaking engagements • Use events to create valuable relationships and conversations • Partner with Sales and delivery teams to develop enterprise case studies, secure logo permissions, and curate customer stories • Partner with the Head of Marketing on positioning, messaging, and campaign assets • Research accounts, draft outreach, recruit dinner attendees, run events, manage follow-up, and work closely with Sales • Personally design and execute programs as a senior, hands-on individual contributor
• 5+ years in GTM for high-ACV B2B SaaS, working with long sales cycles, multiple stakeholders, and complex enterprise buying committees • Demonstrated success running outbound programs, including personally owning targeting, messaging, execution, and iteration, with clear evidence of qualified pipeline and revenue generated • Demonstrated success in field marketing, including personally planning and executing enterprise dinners, conferences, or similar events, recruiting relevant attendees, and creating value-adding environments • Credibility with senior buyers • Strong writing and communication skills • Ability to engage marketing and analytics leaders and connect technical capabilities to business needs • Independent execution and strong sales partnership • Comfort owning details and maintaining clear account records • Willingness and ability to travel regularly for events • Experience in marketing measurement, martech, adtech, or data products is a plus but not required • Remote work, with EST time zone preferred
• Meaningful variable compensation tied to executing programs well against clear success criteria • Budget for programs • Access to Recast leadership and technical experts • Support from sales, delivery, and agency resources • Remote work arrangement • Regular travel for events
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