Global Head of Brand Governance – Operations

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🔥 10 minutes ago

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Logo of GE Vernova

GE Vernova

10,000+ employees

⚡ Energy

🚀 Aerospace

🤖 Artificial Intelligence

Energy • Aerospace • Artificial Intelligence

GE Vernova is a leader in the energy sector with over 130 years of experience, dedicated to electrifying the world while decarbonizing it. The company offers a broad portfolio of energy solutions including gas, hydro, nuclear, and wind power technologies, aimed at providing reliable, affordable, and sustainable energy. With a strong focus on innovation, GE Vernova plays a significant role in reducing the carbon footprint of global power systems and supports the transition to net-zero emissions by 2030.

📋 Description

• Own and evolve the global brand governance framework: brand architecture rules, co-branding and partnership guidelines, sub-brand and endorsement policies, and decision-rights models (RACI) across regions and business units • Partner with Legal/IP on trademark strategy, brand protection, licensing, and infringement response across global markets • Serve as a lead representative and liaison to the GE Aerospace Brand Governance team and deliver on sub licensee reporting requirements • Assure compliance with the TMLA (trademark license agreement) • Govern brand use in high-stakes contexts: M&A integration, divestiture rebranding, joint ventures, sponsorships • Lead the global brand operations function: digital asset management (DAM), brand portal/design system, templates, and self-service tooling • Define and manage brand technology roadmap, including AI-enabled content creation guardrails • Build and run intake, workflow, and approval processes for brand reviews; establish SLAs that balance rigor with business velocity • Manage brand health and compliance measurement: audits, scorecards, and KPIs that quantify consistency, adoption, and brand equity impact

🎯 Requirements

• Minimum 7 years in brand management, brand operations, or marketing operations, ideally with experience at global Fortune 500 organization • Deep operational fluency: DAM platforms, brand portals, workflow tools, design systems, and marketing technology including cutting-edge AI technologies • Proven ability to influence at the executive level and operate across Legal, IT, Procurement, HR, and global business leadership • Track record of building measurement systems that connect brand consistency to business value • Exceptional judgment in balancing brand protection with business enablement • Bachelor's degree in marketing, communications, business, or related field

🏖️ Benefits

• medical, dental, vision, and prescription drug coverage • access to Health Coach from GE Vernova, a 24/7 nurse-based resource • access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services • GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions • access to Fidelity resources and financial planning consultants • tuition assistance • adoption assistance • paid parental leave • disability benefits • life insurance • 12 paid holidays • permissive time off

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