Director, GTM Strategy – Operations

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $168k - $185k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

👻 Ghost score 0%

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Gifthealth

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

🏥 Healthcare

📦 Logistics

💼 Consulting

💰 $40M Private Equity Round - GiftHealth on 2023-04

Healthcare • Logistics • Consulting

Gifthealth is a technology-enabled patient access and prescription fulfillment company that connects patients, prescribers, pharmacies, and pharmaceutical manufacturers through a unified digital platform. It streamlines enrollment, electronic benefits verification, e-prior authorization, and payment/affordability support while managing pharmacy fulfillment and patient support services. The platform also provides manufacturers with actionable data and insights on patient journeys and brand performance, driving faster, more reliable medication access.

📋 Description

• Orchestrate end-to-end channel strategy across marketing to drive launch success • Own program-level budget allocation across marketing investments • Execute, test, measure, and optimize campaigns and tactics in real time • Partner with sales and account teams to create clinical collateral, campaign assets, and detailing tools for prescribers • Design patient onboarding pathways and engagement strategies that support treatment initiation and adherence • Build go-to-market plans for new patient services • Extend prescriber-facing programs and enablement materials into new therapeutic areas • Partner with business development and clinical teams to onboard brand drug programs onto Gifthealth's direct-to-patient platform • Coordinate Marketing, Sales, Product, Clinical Operations, Legal/Compliance, and Medical Affairs for regulatory readiness and operational alignment • Build and maintain messaging hierarchies for clinicians and patients • Define and report GTM KPIs, including prescriber acquisition, script volume growth, patient retention and adherence, cost to acquire, and channel spend efficiency

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience • 5–10 years of experience in GTM strategy, commercialization, or marketing operations • Direct ownership of channel strategy and budget • Demonstrated ability to make and defend program-level investment decisions across marketing channels • Ability to operate at both strategic and tactical levels • Track record of cross-functional collaboration across marketing, sales, product, and clinical or medical stakeholders • Ability to create messaging hierarchies for clinicians and patients • Experience influencing clinical B2B stakeholders and consumer-facing patient audiences within the same GTM motion • Working understanding of the specialty medication lifecycle, provider workflow integration, e-prescribing, EHRs, prior authorization hurdles, and patient adherence challenges • Ability to use channel performance data to guide optimization and investment decisions • Must be able to work effectively in a remote/home-office environment with reliable internet access • Must be able to work at a computer and participate in extended virtual meetings for most of the workday • Must be able to travel occasionally as needed • Must be able to manage multiple concurrent projects and deadlines with minimal supervision • Preferred: Healthcare or life sciences marketing experience, particularly in patient access or specialty pharma environments • Preferred: Familiarity with the prescription journey, including patient support programs and adherence-focused marketing • Preferred: Agency and vendor management experience across creative, media, and analytics partners • Preferred: Prior experience supporting a product or platform launch from planning through post-launch optimization

🏖️ Benefits

• Remote/home-office work environment • Occasional travel for launch and cross-functional planning sessions