Staff Account Based Marketing Manager

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GitLab

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

💰 Secondary Market on 2020-11

Artificial Intelligence • Enterprise • SaaS

GitLab is the most comprehensive AI-powered DevSecOps platform, offering tools for automated software delivery, security, and compliance throughout the software development lifecycle. It provides solutions across areas such as AI-assisted development, continuous integration/continuous deployment (CI/CD), source code management, and vulnerability management. GitLab aims to simplify and accelerate software delivery by uniting development, security, and operations on a unified platform. It is particularly recognized for its AI code assistants and has been named a leader in the Gartner Magic Quadrant™ for DevOps Platforms, making it a preferred choice for many enterprises.

📋 Description

• Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging. • Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance. • Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving. • Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization. • Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging. • Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes. • Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.

🎯 Requirements

• Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment. • Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions. • Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination. • Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites. • Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks. • Strong quantitative skills and a deep understanding of pipeline management and attribution metrics. • A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.

🏖️ Benefits

• Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Parental Leave