Senior Product Marketing Manager

🔥 5 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Givelify

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤲 Charity

🤝 Non-profit

☁️ SaaS

Charity • Non-profit • SaaS

Givelify is a platform focused on empowering donors and organizations through its highly rated giving app, designed to make charitable contributions simple and accessible. The company provides comprehensive solutions for donor management and engagement, integrating AI-powered insights to improve donor relationships. Givelify partners with over 70,000 organizations and has facilitated over $1 billion in donations, positioning itself as a leader in charitable giving technology, particularly for nonprofits and places of worship.

📋 Description

• Build out a world-class product marketing discipline • Shape product positioning, messaging, and go-to-market strategies • Lead high-profile projects contributing to company growth • Collaborate cross-functionally to launch and grow existing, new, and emerging products in a two-sided marketplace • Own product launch, activation, and adoption success using KPIs including product usage, NPS, ARPU, LTV, and percentage of consistent givers • Conduct primary and secondary customer and market research • Collect and analyze customer feedback to inform product, messaging, and go-to-market improvements • Conduct competitive analysis to identify trends and opportunities • Translate customer and market insights into actionable growth strategies • Identify business opportunities, refine root problems, prioritize solutions, build roadmaps, and design validation tests • Develop product positioning, messaging, and messaging frameworks • Lead go-to-market strategies and success criteria for product launches and updates • Equip marketing, business development, sales, and customer success teams with knowledge, processes, and collateral • Track, report, and optimize performance using qualitative and quantitative data • Build and lead large cross-functional projects • Prioritize and organize work to meet deadlines and document progress

🎯 Requirements

• Bachelor's Degree required at a minimum • 5+ years of relevant product marketing manager experience • 7+ years of total experience • Strong experience in product marketing fundamentals, including consumer insights, market research, product messaging development, and go-to-market strategy building • Experience working in consumer technology organizations or two-sided marketplaces • Combination of customer empathy and curiosity, data-oriented mindset, and creative sensibilities • Strategic thinker with a logical, evidence-based approach to driving decisions • High ownership mentality • Excellent communication skills, including explaining complex topics simply • Effective collaboration with cross-functional teams and senior stakeholders • Outstanding project management skills, including prioritizing and managing multiple projects and deadlines • MBA or MS in marketing or business is a plus • Certification(s) in product or customer marketing is a plus • Experience in hypothesis-based test-and-learn growth approach is a plus • Experience in pricing and monetization is a plus

🏖️ Benefits

• Competitive pay • Full benefits to help care for you today and in the future • Flexible PTO • Amazing perks • Opportunity to put passion and purpose front and center • Virtual team / remote work environment