Senior Brand Manager

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Global Overview

51 - 200 employees

🛍️ eCommerce

🤝 B2B

👥 B2C

eCommerce • B2B • B2C

Global Overview is a full-service agency specializing in supporting Amazon businesses. Founded in 2008, it focuses on helping brands achieve long-term success on Amazon and other eCommerce platforms by driving profitability, increasing market share, and building brand equity. The company's services include advertising strategies tailored for Amazon and other eCommerce channels, building foundational partnerships, and customizing strategies that blend technology and human touch. Global Overview operates globally with locations in Minneapolis, Seattle, and London.

📋 Description

• Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts. • Develop and maintain strong relationships with key clients. • Expert in providing ongoing support to other brand managers, developing best-in-class practices. • Manage a team of 1-3 individuals. • Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data. • Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy. • Manage brand budgets and profitability. • Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients. • Build close relationships with Amazon, owning negotiations on behalf of clients. • Drive media plans, ensuring alignment to brand budgets and profitability. • Lead developing data driven recommendations using relevant sales, market and consumer data. • Collaborate with cross-functional teams to support the strategic growth of Amazon. • Understand the surrounding disciplines and how each piece impacts the overall strategic plan. • Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations. • Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs.

🎯 Requirements

• Post-secondary education or equivalent experience in Marketing preferred • 10+ Years of experience in Brand Management and / or E-Commerce • Experience with reporting tools including excel • Experience with Walmart • Experience with Amazon and Amazon Ads • Strong experience working with digital advertising and building media strategy (Amazon Advertising, Facebook, Google, etc.) • Strong experience in storytelling – taking all the data and being able to communicate that to the client in a meaningful way • Experience working with internal and external business relationships

🏖️ Benefits

• Medical • Dental • Vision • Bonus • PTO • 401K

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