Senior Brand Consultant, PR & Influencer

🔥 0 minutes ago

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟠 Senior

💃 Brand Manager

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Glossier, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

🍽️ Food & Beverage

🏥 Healthcare

📣 Marketing

💰 $80M Series E on 2021-07

Food & Beverage • Healthcare • Marketing

Glossier, Inc. is a beauty brand that focuses on offering skincare, makeup, body, and fragrance products designed to highlight natural beauty. The company embraces a 'Skin First, Makeup Second' philosophy, encouraging customers to have fun with beauty while looking and feeling their best. Their product line includes popular items like cleansers, moisturizers, makeup sets, and their signature fragrance collection. Glossier is known for creating a strong community-driven brand experience, often engaging with customers through social media and offering holiday gift sets, and special editions of its popular products.

📋 Description

• Help accelerate Glossier's cultural and PR relevance, creator ecosystem, and breakthrough marketing initiatives • Develop and help activate an earned-first cultural amplification strategy for an upcoming launch • Identify unexpected creators, talent, cultural partners, and communities to bring campaigns to life • Originate high-impact brand moments, partnerships, and activations that drive conversation, organic advocacy, and cultural relevance • Lead press strategy in partnership with external agency partners • Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams on launch planning • Help build Glossier's approach to creators and influencers beyond transactional partnerships • Identify emerging cultural voices and tastemakers across relevant cultural communities • Develop creator-led storytelling, organic advocacy, and innovative collaborations • Partner with the existing influencer team to elevate strategic thinking and unlock opportunities • Partner with the CMO on reinforcing the brand narrative • Identify opportunities for Glossier to show up in culture beyond traditional product launches • Develop cultural collaborations, community initiatives, and brand platforms that deepen emotional connection with consumers • Explore how Glossier's flagship stores can become cultural and community destinations through partnerships and programming • Bring fresh inspiration, emerging trends, and outside perspectives to challenge conventional beauty marketing approaches

🎯 Requirements

• Strategic, creatively minded marketer with exceptional cultural instincts • Deep relationships across creators, talent, and emerging cultural communities • Track record of turning ambitious brand ideas into meaningful cultural moments • Experience developing earned-first cultural amplification strategies • Experience identifying creators, talent, cultural partners, and communities • Experience leading press strategy with external agency partners • Experience collaborating with Brand Marketing, Influencer, PR, Social, and Creative teams • Experience building meaningful, sustained creator and influencer brand relationships • Knowledge of beauty, fashion, art, music, lifestyle, and adjacent cultural communities • Ability to develop creator-led storytelling, organic advocacy, and innovative collaborations • Ability to develop cultural collaborations, community initiatives, and brand platforms • Ability to bring fresh inspiration, emerging trends, and outside perspectives to beauty marketing

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