CRM Marketing Specialist

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Go Fish

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🛍️ eCommerce

B2B • eCommerce • Technology

Go Fish is a full-service digital marketing agency that combines strategy, creative, media, and technology to drive measurable growth for brands. The firm specializes in SEO, AI-driven optimization (Generative Engine Optimization), paid media, social commerce (including TikTok Shop), digital PR, online reputation management, conversion optimization, and website design/development. Go Fish serves eCommerce and technology-focused clients and emphasizes AI-powered tools and analytics to streamline campaign execution and improve visibility across search, social, and emerging AI platforms.

📋 Description

• Build, maintain, and troubleshoot HubSpot workflows that support lead management, lifecycle stage progression, sales handoffs, customer onboarding, retention, and internal notifications. • Configure and manage HubSpot properties, lists, forms, lead statuses, lifecycle stages, and segmentation logic. • Maintain CRM data quality through regular audits, database hygiene, duplicate management, list cleanup, and process documentation. • Create and manage MQL and SQL definitions, lead scoring models, lead qualification logic, and lead routing workflows. • Support campaign launches by ensuring forms, lists, workflows, tracking, routing, and reporting are properly configured in HubSpot. • Manage and troubleshoot HubSpot integrations with connected marketing, sales, analytics, and business development tools. • Build and maintain HubSpot dashboards and reports related to lead generation, funnel performance, campaign activity, pipeline health, and customer engagement. • Identify and resolve CRM setup, automation, data, reporting, and workflow issues that may impact marketing or sales performance. • Document HubSpot processes, workflow logic, naming conventions, reporting definitions, and CRM best practices. • Provide HubSpot guidance and technical support to internal teams and clients as needed. • Stay up to date with HubSpot platform updates, CRM operations best practices, marketing automation trends, and integration capabilities.

🎯 Requirements

• 3+ years of hands-on HubSpot experience, preferably in a CRM operations, marketing operations, revenue operations, or technical marketing role. • Strong experience building and troubleshooting complex HubSpot workflows. • Experience managing CRM data quality, custom properties, lists, lifecycle stages, lead statuses, and segmentation logic. • Experience configuring lead scoring, MQL/SQL definitions, lifecycle automation, and lead routing processes. • Comfort working with HubSpot reporting, dashboards, attribution, and funnel performance data. • Familiarity with HubSpot integrations and connected marketing, sales, analytics, or business development tools. • Strong technical problem-solving skills and the ability to troubleshoot workflow, data, syncing, and reporting issues. • Ability to translate business needs into clear HubSpot requirements and execution plans. • Strong attention to detail, organization, documentation, and follow-through. • Excellent communication skills and a willingness to collaborate with both internal teams and clients.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities