Director, Product Pricing and Monetisation

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $207k - $269k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Develop a company-wide pricing and packaging strategy across subscription plans, product bundles, add-ons, usage-based capabilities, services, and new product launches • Evaluate and evolve pricing architecture across products, customer segments, and monetization models • Identify value metrics and improve plan differentiation, feature entitlements, upgrade paths, bundling, and add-on attachment • Build business cases and model revenue, customer impact, adoption scenarios, risks, and financial outcomes • Develop principles for discounts, promotions, trials, grandfathering, migrations, and price increases • Create a prioritized monetization roadmap • Build and lead continuous customer research across prospects, trial users, paying customers, expanded customers, churned customers, agency owners, affiliates, and sub-accounts • Establish customer segmentation and lead qualitative and quantitative research • Create a centralized customer-insights repository and share insights with cross-functional teams and executives • Translate research into product strategy, roadmap prioritization, positioning, onboarding, customer education, and go-to-market decisions • Design pricing, packaging, positioning, and offer experiments • Partner with Product, Growth, Engineering, Billing, Legal, Finance, Marketing, Sales, and Customer Success to implement approved changes • Develop rollout strategies and guardrails that protect customer trust, conversion, adoption, and retention • Build post-launch measurement plans and monitor conversion, plan mix, revenue per customer, expansion, churn, retention, gross margin, and lifetime value • Maintain competitive intelligence across SaaS, agency technology, CRM, marketing automation, communications, AI, and adjacent software categories • Establish cross-functional pricing and monetization governance, decision rights, approval processes, and measurement standards • Present commercially grounded recommendations to senior leaders • Build alignment, challenge assumptions, and surface trade-offs • Initially operate as a hands-on leader and help build the pricing, monetization analytics, and customer insights team • Raise organizational capability in customer research, pricing strategy, experimentation, and value-based decision-making • Report to the Chief of Staff and work closely with executive leadership

🎯 Requirements

• 12+ years of experience across SaaS pricing, monetization, product strategy, customer insights, growth strategy, management consulting, corporate strategy, or related roles • Significant direct experience leading pricing and packaging decisions for a B2B SaaS, platform, or technology company • Demonstrated experience translating customer research and data into changes in product, pricing, packaging, or go-to-market strategy • Strong understanding of SaaS business models, including subscription economics, usage-based pricing, expansion revenue, retention, gross margin, and customer lifetime value • Experience working with multi-product or multi-tier offerings and navigating pricing changes for existing and new customers • Strong quantitative and financial modeling skills • Experience with qualitative and quantitative research methods, including customer interviews, segmentation, surveys, willingness-to-pay analysis, concept testing, conjoint analysis, and behavioral data analysis • Strong commercial judgment • Excellent executive communication skills • Highly collaborative working style and experience influencing Product, Finance, Data, Engineering, Marketing, Sales, and Customer Success leaders • Comfort operating in a fast-moving environment where the operating model and analytical foundation may still need to be built • Player-coach mentality, comfortable defining strategy, conducting customer interviews, reviewing analyses, building business cases, and supporting execution • Preferred: experience with product-led growth, free trials, self-serve acquisition, or hybrid product-led and sales-assisted models • Preferred: experience with agency software, SMB software, CRM, marketing automation, communications, payments, AI products, or vertical SaaS • Preferred: experience with white-label products, reseller models, marketplaces, channel partners, or multi-sided platforms • Preferred: experience launching usage-based products or monetizing high-variable-cost capabilities • Preferred: familiarity with SQL, experimentation platforms, business intelligence tools, or product analytics systems • Preferred: experience building a pricing, customer insights, or monetization function from an early stage