Senior Creative Video Strategist, Paid Ads

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $90k - $120k / year

⏰ Full Time

🟠 Senior

🎬 Video Editor

👻 Ghost score 0%

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Golden Pet Brands

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🍽️ Food & Beverage

🏭 Manufacturing

👥 B2C

Food & Beverage • Manufacturing • B2C

Golden Pet Brands is a vertically integrated pet nutrition company founded in 2017 that makes minimally processed, nutrient-dense food for dogs and cats. The company operates multiple in-house U. S. manufacturing facilities and produces freeze-dried raw, air-dried, and supplement products across three expert-led brands (Dr. Marty Pets, Badlands Ranch, and Ultimate Pet Nutrition). Golden Pet Brands sells through independent and national pet specialty retailers as well as direct-to-consumer channels, and emphasizes real ingredients, minimal processing, and veterinary partnership.

📋 Description

• Write, direct, and produce direct response video ads acquiring new customers across Facebook/Instagram, YouTube, TikTok, and other social channels • Oversee short-form and long-form marketing videos across ideation, testing, optimization, and delivery • Conceptualize new angles and write scripts • Oversee on-set execution and supervise editors on final edits and deliveries to media buying teams • Conduct documentary-style, on-camera interviews with brand experts, customers, and other talent • Work with videographers to gather video assets, identify needed video coverage and setup locations, and direct b-roll shoots • Analyze performance data and create incremental video optimizations that scale • Specialize in one or more brands/offers and own creative contributions • Informally mentor/manage a Junior Story Producer • Own communications between Storytellers and external stakeholders regarding testing pipelines and offer prioritization • Report regularly on brand/offer performance to the ACD and/or CD

🎯 Requirements

• Exceptional non-fiction storytelling skills (e.g. broadcast journalism, documentary filmmaking) • Exceptional copywriting skills • Mastery of on-set creative leadership • Ability to formulate fresh, creative marketing strategies for health and wellness products • Deep understanding of digital mediums • Ability to work independently and collaborate with different teams • Ability to work in a fast-paced and ever-changing environment • Management and mentorship experience with evidence of success • 5–7 years writing and directing in a visual medium • Bachelor’s Degree in Writing, Film, or a related field preferred • 8–10 years writing and directing in a visual medium, ideally with advertising/marketing experience preferred • Management experience preferred

🏖️ Benefits

• Comprehensive healthcare coverage – 100% of premiums covered for medical, dental, and vision plans for employee-only plans • Annual bonus • Up to 3.5% 401k contribution match • 6 paid sick and mental health days • Employee Assistance Program • Free weekly yoga and meditation classes • Additional mental health benefits • Employee Stock Ownership Plan • Reimbursements for a portion of personal cell phone and internet usage for eligible employees • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases • Charity sponsorships supporting communities worldwide • Potential for quarterly KPI bonuses