Vice President – North American Marketing

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Goliath

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201 - 500 employees

🎲 Welcome to Goliath – where innovation lives! 🚀 Founded in 1980, we are one of the few family-owned global toy and game companies. Our journey began with a simple mission: bringing fun to every household. Today, we stand as a creator, manufacturer, and distributor of a wide array of products that spark creativity and challenge minds. Goliath operates globally with offices in key locations around the world and does business in over 100 countries.

📋 Description

• Lead North American go-to-market strategy across all brands and categories • Develop integrated launch plans for new products and key brand initiatives • Translate global brand vision into impactful North American marketing campaigns and execution • Drive consumer demand, retail excitement, and sell-through performance • Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs • Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact • Own all North American advertising strategy and execution • Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing • Manage media agencies, creative partners, and marketing budgets • Track campaign performance, ROI, and optimization opportunities • Lead all North American PR strategy and execution • Manage product launches, media outreach, and corporate communications • Build relationships with media, influencers, licensors, and industry partners • Support executive visibility and thought leadership opportunities • Oversee crisis communication planning when needed • Lead all social media strategy and execution across brands • Oversee content planning, publishing, engagement, and community management • Build influencer and creator partnerships • Ensure brands remain culturally relevant and socially engaging • Monitor trends, emerging platforms, and consumer behaviors • Lead all North American trade shows, customer events, and showroom experiences • Participate in key customer presentations and line reviews • Present marketing strategies, launch plans, and consumer insights to internal and external stakeholders • Oversee planning and execution for Toy Fair, customer previews, and industry activations • Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences • Build, mentor, and lead a high-performing North American marketing organization • Foster a fast-paced, entrepreneurial, and collaborative culture • Manage agency relationships and departmental budgets • Establish clear goals, priorities, and performance expectations • Drive operational excellence across the marketing organization

🎯 Requirements

• 12+ years of marketing leadership experience • Experience within toys, games, entertainment, or consumer products preferred • Strong expertise across advertising, digital marketing, PR, social media, and event marketing • Proven experience leading integrated go-to-market initiatives • Strong analytical, strategic, and creative capabilities • Exceptional leadership and presentation skills • Ability to thrive in a fast-moving entrepreneurial environment

🏖️ Benefits

• 401(k) with company matching • Health, dental, and vision insurance to keep you covered • Life insurance • Flexible spending and health savings accounts to manage your healthcare costs • Paid time off to recharge when you need it • Join a fun, dynamic and creative industry—working with toys and games brings its own rewards