Digital Advertising Associate

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GoodPower

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

⚡ Energy

🤝 Non-profit

🌍 Social Impact

Energy • Non-profit • Social Impact

GoodPower is a research-driven strategic communications and campaigning organization that mobilizes public and political support for a renewable, decarbonized economy. It runs programs focused on renewable energy, political engagement, regenerative agriculture, global deployment of low-carbon technologies, and innovation—using its in-house Good Data Lab to develop evidence-based strategies and prototype AI tools to increase impact. GoodPower aims to lower energy costs, create clean jobs, strengthen food systems, and build broad-based political power for the energy transition.

📋 Description

• Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media) • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics • Manage audiences, targeting, creative assets, and tracking systems to optimize performance • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead • Leverage retargeting and segmentation to increase retention and campaign effectiveness • Implement new tracking and reporting methods to enhance performance insights • Partner with program and campaign teams to align advertising with organizational priorities • Support the development team with funder collateral • Monitor and analyze KPIs; provide actionable recommendations for optimization • Research and test innovative strategies to expand reach, engagement, and efficiency

🎯 Requirements

• 3 plus years of experience in the digital marketing or digital organizing field • Strong analytical skills • Strong Excel or Google Sheets skills • Self-starter with strong organizational skills and creativity • Familiarity with digital tools (e.g. GSuite, Slack, Canva, Jira) • Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads (desired) • Experience with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms (desired) • Copywriting experience (desired) • Graphic design experience (desired)

🏖️ Benefits

• 95% employer-paid medical, dental, and vision insurance • HSA and FSA plans • 403b retirement savings plan with matching company contributions • Paid vacation • Sick leave • Floating holidays • Volunteer days • 13 paid holidays • Monthly internet and wellness stipend • Paid parental leave • Sabbatical program