Patient Marketing Lead – Movement Disorders

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $192k - $214k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 20%

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Praxis

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2002

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Praxis is a company dedicated to connecting patients with meaningful clinical trial opportunities. With a focus on creating customized recruitment programs, Praxis utilizes a variety of specialized tools and extensive experience across various therapeutic areas to ensure they reach the right patients worldwide. Established in 2002, the company emphasizes the importance of patient engagement and utilizes sophisticated data insights to enhance the patient journey in clinical research.

📋 Description

• Own and evolve the patient marketing strategy for ulixacaltamide, including segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans • Translate patient and caregiver insights into strategic decisions and identify unmet needs, barriers, motivations, and key moments in the patient journey • Lead development of patient-facing campaigns, materials, and experiences • Align commercial and cross-functional partners around an integrated patient experience • Direct external agency partners and cross-functional teams; set briefs, priorities, timelines, deliverables, and quality standards • Define success measures and use research, campaign performance, and patient feedback to assess impact and recommend changes • Lead development of the patient brand from the ground up, including launch readiness, annual brand planning, budget management, capabilities, processes, and partnerships • Collaborate with Marketing, Patient Programming, Patient Services, Medical Affairs, Market Access, Sales, Commercial Operations, Legal, Regulatory, Compliance, and external agencies

🎯 Requirements

• Bachelor’s degree required • Experience in biopharmaceutical or pharmaceutical marketing, including meaningful experience in patient marketing, patient engagement, or consumer-facing healthcare marketing • Demonstrated success setting and executing patient marketing strategy grounded in patient insights and the patient journey • Experience leading patient-facing communications, campaigns, educational materials, or engagement initiatives through review and approval in a regulated healthcare environment • Strong understanding of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement • Ability to influence and align senior stakeholders across Marketing, Medical Affairs, Patient Services, Market Access, Sales, Commercial Operations, Legal, Regulatory, and Compliance • Strong agency leadership, budget management, and program management skills • Ability to set priorities, manage multiple workstreams, and deliver high-quality work against aggressive timelines • Exceptional communication skills and ability to turn complex disease and treatment concepts into simple, meaningful patient-centered communications • Entrepreneurial, hands-on leadership approach; comfortable building new strategies and capabilities, navigating ambiguity, coaching collaborators, and operating with urgency • High level of ownership, strategic judgment, organization, and accountability for results • Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area is strongly preferred • Ability to meet the physical and mental requirements of the role, including regular computer/device use, clear communication, occasional movement, screen work, basic hand coordination, and focus

🏖️ Benefits

• 99% of the premium paid for medical, dental and vision plans • Company-paid life insurance • AD&D benefits • Voluntary plans to personalize coverage • Dollar-for-dollar 401(k) match up to 6% on eligible contributions • Long-term stock incentives • ESPP • Discretionary quarterly bonus • Flexible wellness benefit • Generous PTO • Paid holidays • Company-wide shutdowns