Marketing Tech Lead

🔥 1 hour ago

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Gravie

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🏥 Healthcare

🛡️ Insurance

🤝 B2B

💰 $150M Private Equity Round - Gravie on 2025-05

Healthcare • Insurance • B2B

Gravie is a benefits and health insurance solutions company that helps small and midsize employers, brokers, and employees access and administer more flexible, affordable health benefits. Its flagship offerings include Comfort (a level-funded health plan), Gravie ICHRA (Individual Coverage Health Reimbursement Arrangement administration), Gravie Pay (support for healthcare costs), and Gravie Care; the company focuses on enabling SMBs to offer individualized, lower-cost coverage and simplifying benefits administration.

📋 Description

• Own and manage Gravie's core marketing technology stack • Evaluate the existing marketing technology stack quickly • Partner with marketing leadership to develop business cases • Design and build automation architecture • Maintain data integrity across the marketing stack • Build and maintain measurement frameworks • Act as an internal technical partner to the full marketing team • Own integrations between marketing systems and adjacent platforms • Evaluate and recommend additions or changes to the marketing technology stack • Ensure compliance with data privacy requirements • Establish reporting infrastructure and dashboards

🎯 Requirements

• 6+ years of hands-on work in B2B and/or B2C marketing technology environments • 4+ years experience with Salesforce, ideally including Pardot and Braze • 4+ years experience using data to inform decision making • 4+ years of experience in marketing analytics and attribution • 3+ years experience as a collaborative technical partner • 2+ years experience operating in a lean, fast-moving environment • Familiar with the health insurance or health benefits space

🏖️ Benefits

• alternative medicine coverage • flexible PTO • up to 16 weeks paid parental leave • paid holidays • 401k program • transportation perks • education reimbursement • 2 days of paid paw-ternity leave