Senior Manager, Customer Marketing – Advocacy

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Gravyty

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

🤝 Non-profit

🤖 Artificial Intelligence

Education • Non-profit • Artificial Intelligence

Gravyty is an AI-powered SaaS platform that helps colleges, universities, K-12 schools and nonprofits personalize outreach, automate student support, and scale alumni engagement and fundraising. It provides virtual assistants (chat and voice), live assistants, SMS/WhatsApp messaging, telephony, email automation, personalized video, and integrations with CRM, SIS and LMS systems, plus analytics and no-code workflow tools to improve enrollment, retention and donor pipeline outcomes.

📋 Description

• Develop and lead the end-to-end customer marketing strategy tied to adoption, retention, expansion, advocacy, and customer satisfaction goals. • Build customer journey and lifecycle programs across onboarding, adoption, renewals, migrations, product launches, expansion opportunities, and key moments in the customer experience. • Segment customer communications by audience, product, lifecycle stage, use case, institution type, and customer maturity to ensure messages are relevant and actionable. • Own and manage the customer communications calendar in close partnership with Product, Customer Success, Sales, and Marketing. • Create customer-facing content including case studies, testimonials, customer stories, product guides, blogs, newsletters, webinars, educational materials, and adoption resources. • Lead customer education programs, workshops, webinars, and enablement campaigns that help customers get more value from Gravyty solutions. • Partner with Customer Success and Sales to identify customer health signals, expansion opportunities, renewal needs, and advocacy moments. • Design and scale customer advocacy programs including references, reviews, speaking opportunities, peer connections, champion networks, and customer storytelling. • Partner with event marketing to create meaningful customer engagement, education, and advocacy opportunities at conferences, trade shows, customer events, and industry gatherings. • Run Voice of Customer programs, Customer Advisory Boards, surveys, interviews, and feedback loops that surface actionable insights for Product, Marketing, Sales, and Customer Success. • Translate customer insights into recommendations that inform product roadmap, positioning, messaging, enablement, and go-to-market strategy. • Track, analyze, and report on customer marketing performance, including engagement, adoption, advocacy, retention influence, expansion influence, customer satisfaction, and content effectiveness. • Use AI-powered tools to improve customer segmentation, campaign development, content creation, personalization, insight generation, and program efficiency.

🎯 Requirements

• BA in Marketing, Communications, Business, or equivalent experience. • 4–8 years of experience in customer marketing, lifecycle marketing, product marketing, customer success, or related B2B SaaS roles. • Experience building customer marketing programs that support adoption, retention, expansion, advocacy, and customer engagement. • Strong writing, storytelling, editing, and messaging skills, with the ability to turn customer outcomes into compelling narratives. • Experience producing customer stories, webinars, lifecycle campaigns, newsletters, educational content, and advocacy programs. • Comfort working with customer data, campaign performance, engagement metrics, and customer health indicators to guide strategy and optimize programs. • Strong project management skills with the ability to manage multiple programs, stakeholders, deadlines, and dependencies. • Collaborative, curious, and customer-obsessed, with comfort working across Product, Customer Success, Sales, Marketing, and Events. • Familiarity with marketing automation, CRM, webinar, community, customer engagement, review, and AI-powered marketing tools. • Deep knowledge of higher education, advancement, enrollment, student success, alumni engagement, fundraising, or education technology strongly preferred.