Programmatic Media Buyer – Setup

🕒 August 20

🇺🇸 United States – Remote

💵 $43.9k - $55k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📣 Marketing

💼 Consulting

🍽️ Food & Beverage

Marketing • Consulting • Food & Beverage

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Assist in digital revenue growth through programmatic buying and support Gray Digital Media’s client expectations • Identify target audiences • Manage large budgets in real-time bidding environments • Provide internal insight on digital campaign reporting • Monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements • Suggest optimization and budget strategies according to key performance indicators and internal reporting • Monitor and manage programmatic build/revision/QA/Comments queue • Help with all stages of queues, including builds when needed • Maintain minimal errors on basic build setups • Help team members with troubleshooting and communication • Participate in team meetings and Slack conversations • Help clients and internal stakeholders understand processes and performance • Contribute to training documents and new-hire trainings for Ad Ops and Sales teams • Perform other duties as assigned

🎯 Requirements

• 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP • Advanced knowledge of DSP platforms and features • TTD experience preferred • Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc.) • Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager • Data visualization and first-party data activation experience • Ability to meet multiple deadlines in a deadline-driven environment • Ability to handle change easily • Ability to thrive in a high-volume, fast-paced environment

🏖️ Benefits

• Comprehensive Medical(Rx), Dental and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO