Senior Media Buyer, Planner

🔥 1 hour ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

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Greenberg & Larraby, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🏛️ Government

💼 Consulting

Healthcare • Government • Consulting

Greenberg & Larraby, Inc. (GLI) is a federal-focused health and technology consulting firm (branded GLI Federal Solutions) that delivers healthcare services, healthcare technology, digital transformation, AI-enabled ServiceNow solutions, and program management to U. S. federal agencies and commercial clients. Services include radiology and nuclear medicine support, physician services, healthcare operations, credentialing and security, data science, PMO support, strategic planning, performance/process improvement, workforce solutions, and training/knowledge management. The company is a WOSB and SBA HUBZone-certified small business focused on mission-driven government programs.

📋 Description

• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels. • Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment. • Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data. • Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics. • Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness. • Prepare executive-level reports and presentations for federal stakeholders. • Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field. • Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications. • Demonstrated experience managing multi-channel paid media campaigns. • Strong analytical, reporting, budgeting, and campaign optimization skills. • Experience with audience targeting, geo-targeting, media analytics, and performance measurement. • Highly Desired Qualifications • Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives. • Experience managing large-scale federal communications campaigns and media buys exceeding $1 million. • Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls. • Experience developing campaigns targeting Veteran and active-duty military populations.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Terms apply to Benefit Packages, depending on scope.