Senior Creative Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85k - $115k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

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Greenlight

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💳 Fintech

📚 Education

👥 B2C

💰 $260M Series D on 2021-04

Fintech • Education • B2C

Greenlight is a financial technology company dedicated to providing financial literacy tools and experiences for families, particularly focusing on children and teens. It offers a debit card specifically designed for kids, supported by an app that allows parents to monitor spending, automate allowances, and set savings goals. Greenlight facilitates a comprehensive learning experience by incorporating chores management, investing opportunities, and a financial education game that teaches real-world money skills. It also includes safety features such as location sharing and driving alerts to keep families connected and secure. Through partnerships with banks, the app provides various customizable plans that encourage smart financial habits from an early age.

📋 Description

• Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends • Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know • Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why • Translate analysis into forward looking recommendations • Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent • Help ensure the "why" behind a creative choice is understood, not just the "what" • Identify and help source content from creators, evaluating fit against brand and campaign strategy • Work directly with creators to ensure output aligns with the brief and Greenlight's voice • Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy • Act as a strategic connective tissue between data, brand, editorial, and creator relationships

🎯 Requirements

• 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production • A track record of writing briefs that lead to creative work, not just documentation of requests • Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them • A sharp eye for visual strategy and the ability to give editors direction that improves the work • Experience sourcing or managing creator relationships/content • Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy • Strong written communication; briefs need to be clear, persuasive, and easy to act on • Self starter who can work autonomously and drive briefs from insight to output with minimal oversight

🏖️ Benefits

• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups