Senior Social Media Manager

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $125k - $155k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Greenlight

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💳 Fintech

📚 Education

👥 B2C

💰 $260M Series D on 2021-04

Fintech • Education • B2C

Greenlight is a financial technology company dedicated to providing financial literacy tools and experiences for families, particularly focusing on children and teens. It offers a debit card specifically designed for kids, supported by an app that allows parents to monitor spending, automate allowances, and set savings goals. Greenlight facilitates a comprehensive learning experience by incorporating chores management, investing opportunities, and a financial education game that teaches real-world money skills. It also includes safety features such as location sharing and driving alerts to keep families connected and secure. Through partnerships with banks, the app provides various customizable plans that encourage smart financial habits from an early age.

📋 Description

• Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens). • Build and implement holistic annual influencer strategy. • Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow. • Lead external social and influencer agency partners as primary point-of-contact. • Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done. • Partner with the Growth team to source content for paid social ads and boost organic social content. • Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth. • Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content. • Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs. • Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels. • Oversee social reporting and analytics; share learnings and continuously optimize.

🎯 Requirements

• 7+ years of experience in social strategy, influencer programs, and digital content development with clear case studies of programs that have improved reach. • In-depth knowledge of social platforms and algorithms that affect day-to-day publishing along with demonstrated proficiency in executing successful organic social and influencer programs. • Proficiency in producing shareable and engaging social-first content, both graphics and video. • Experience managing external agencies is a plus. • Experience with consumer tech brands and speaking to an audience of parents is a plus. • Strong leadership skills, with experience mentoring junior talent is a plus.

🏖️ Benefits

• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups