Lifecycle Marketing Manager

Job not on LinkedIn

🕒 July 10

🌏 Anywhere in the World

💵 $35 - $45 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 8%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Groombuggy

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

B2C • Wellness

Groombuggy is a premier mobile dog grooming service, offering the convenience of top-notch grooming directly to your doorstep. They prioritize a stress-free, personalized grooming experience, making it ideal for anxious dogs. With a focus on high-quality care, Groombuggy uses top-tier shampoos and vet-rated cleaning solutions. The service eliminates the need for lengthy trips to traditional grooming salons by providing on-time grooming appointments in a calm and private environment. Operating in various locations including California, Colorado, Virginia, and North Carolina, Groombuggy offers flexible scheduling and a personalized touch to ensure your dog looks and feels their best.

📋 Description

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows, including: Welcome Series, Appointment Booking & Reminder Flows, New Customer Onboarding, Post-Appointment Follow-Up, Grooming Reminder Flows, Customer Reactivation (Win-Back), Subscription & Membership Communications, Review & Referral Campaigns. • Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage. • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Monitor, analyze, and optimize lifecycle performance across key metrics.

🎯 Requirements

• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo. • Proven experience building and optimizing automated lifecycle marketing programs. • Strong understanding of lifecycle marketing, retention strategy, and customer segmentation. • Experience designing responsive, conversion-focused emails within Klaviyo. • Demonstrated ability to analyze campaign performance data to drive continuous improvement. • Excellent copywriting and communication skills. • High attention to detail with rigorous QA standards. • Ability to work independently and manage multiple initiatives simultaneously.

🏖️ Benefits

• Competitive compensation • Remote work options