Senior Paid Social Specialist

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🔥 0 minutes ago

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Grüns

51 - 200 employees

Founded 2023

Health is officially a snack. In an ideal world, broccoli would taste like chocolate, kale like candy, and greens supplements like gummy bears. We haven’t figured out choco brocco yet, but Grüns has transformed those overpriced, chalky powders into something snackable and delicious. With all the sweetness of natural fruits, getting your greens from Grüns is something you will actually look forward to. With 60 ingredients across 8 core nutrient categories, Grüns supports dozens of health benefits and can replace multiple health products.

📋 Description

• Own day-to-day campaign management, optimization, and pacing across Meta for Grüns Adult • Manage and optimize paid social spend at scale • Execute full-funnel paid social strategy across prospecting, retargeting, and retention • Partner with the Creative Strategist to concept, test, and iterate on ad creative • Lead structured creative testing programs and turn results into actionable insights • Support and scale whitelisting and creator amplification programs • Monitor performance daily against CAC, ROAS, and revenue targets • Contribute to landing page and CRO initiatives • Stay current on platform changes, creator trends, and emerging tools

🎯 Requirements

• 3-5+ years of hands-on paid social experience in DTC or a high-growth agency • Deep, current Meta Ads Manager expertise • Strong grasp of performance marketing fundamentals: CAC efficiency, attribution, incrementality • Solid hands-on experience with MTA platforms (Triple Whale, Northbeam, or similar) • Experience managing meaningful budgets and efficiency targets • Hands-on experience with whitelisted or creator-led advertising • Understands omnichannel outcomes, including retail sell-through • Some TikTok exposure and appetite to build fluency there • Communicates clearly cross-functionally

🏖️ Benefits

• Health insurance • Generous PTO • Free Grüns subscriptions • Strong benefits coverage for you and your family • Opportunities for impact and career growth • Amazing off-sites for team connections

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