Performance Marketing Manager

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Automatiq

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🤝 B2B

📱 Media

☁️ SaaS

B2B • Media • SaaS

Automatiq is a company that specializes in automation solutions for the ticket reselling industry. It offers a dynamic ticket pricing and distribution platform designed to maximize return on investment (ROI) and reduce overhead costs. Automatiq provides tools for fully managing ticket inventory, implementing seamless pricing strategies, and offering unique insights into market trends with its data analytics services. The company's platform allows ticket brokers to automate ticket lifecycle management, thereby enhancing operational efficiency and increasing sales. Automatiq is noted for its fully managed pricing services, real-time inventory distribution, and robust support for clients.

📋 Description

• Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform • Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements • Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it • Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact • Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test • Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store • Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume • Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly • Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data • Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working • Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation • Come to budget reviews with a recommendation, not just a recap • Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills • Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution • Report on performance with a point of view: what's working, what isn't, what you're changing, and why • Instrument every new channel test before it goes live — no spend without a measurement plan

🎯 Requirements

• 4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agencies • Proven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASO • Strong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself • Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership • A rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisions • Experience identifying, launching, and evaluating new acquisition channels from scratch • Fluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attribution • A revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volume.

🏖️ Benefits

• This role is also eligible for an annual discretionary bonus. • Please refer to our Careers page to learn more about some of the benefits we offer.