Associate Director, Paid Media

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SmartBug Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

📋 Description

• Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands. • Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands. • Supervise several direct reports, actively pursuing their growth and learning opportunities. • Collaborate with Directors/Senior Directors to retain and grow franchise network revenue by guiding their team. • Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery. • Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands. • Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance. • Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation. • Lead client relationships, proactively identifying and communicating account issues and growth opportunities.

🎯 Requirements

• 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads. • 2+ years of client-facing experience, preferably in an agency setting. • 1+ year of direct people management experience. • Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month) • Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.). • Deep understanding of B2B and/or B2C marketing funnel strategies. • Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution. • Google Ads certifications and other relevant paid media platform certifications. • Bachelor’s degree in marketing, business, or a related field preferred.