Senior Paid Media Strategist

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $103.3k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Common Thread Collective

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🤝 B2B

eCommerce • B2B • Marketing

Common Thread Collective is an ecommerce growth partner specializing in developing profitable scale systems for businesses. They offer a range of services, including growth strategy, creative production, and paid social media buying. The company also provides training, support, and community resources through memberships and DIY ecommerce tools. Their unique Prophit System leverages both quantitative data modeling and qualitative brand knowledge to create custom operating systems designed for profitable growth. Common Thread Collective is dedicated to helping ecommerce businesses optimize their financial outcomes and adapt to industry trends.

📋 Description

• You stay on the frontier of paid media strategy and technology across both search and social. • You combine data analysis and client feedback to develop strategic plans spanning Google Ads and Meta. • You make tactical recommendations for targeting, messaging, and campaign optimization across platforms. • You write compelling direct-response copy for search and social, build out campaigns in Google Ads and Meta Ads Manager. • You project monthly budgets for each account, back every recommendation with data, and communicate results clearly to clients and teammates. • Optimize ad accounts across Google and Meta.

🎯 Requirements

• Significant experience creating and optimizing Google Ads accounts at scale. • 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social. • Expert-level knowledge of: Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting. • Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center. • Experience integrating Product Ratings from various aggregators into Google Merchant Center. • Ability to forecast budgets across channels based on historical data and client goals. • Strong Excel/Google Sheets skills. • Familiarity with Google Ads Desktop Editor. • Ability to think about a brand's 360° digital approach from acquisition through retention. • Confident interpersonal communicator. • Insatiable curiosity. • A desire to take calculated risks after carefully examining the calculus. • A unique combination of humility and ambition. • Skilled in Asana or relevant project management software, preferred. • Exceptional written and verbal communication skills. • Ability to organize, prioritize, and manage multiple tasks with great attention to detail. • Ability to adapt to new processes, strategies, and goals.

🏖️ Benefits

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you • TIME OFF | Flexible Time Off policy • MEDICAL | Full health, dental, and vision benefits • WELLNESS | A wellness reimbursement program