Senior Paid Media Strategist

🕒 June 22

🏄 California – Remote

🏄 California – Remote

💵 $103.3k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 19%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Common Thread Collective

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🤝 B2B

📣 Marketing

eCommerce • B2B • Marketing

Common Thread Collective is an ecommerce growth partner specializing in developing profitable scale systems for businesses. They offer a range of services, including growth strategy, creative production, and paid social media buying. The company also provides training, support, and community resources through memberships and DIY ecommerce tools. Their unique Prophit System leverages both quantitative data modeling and qualitative brand knowledge to create custom operating systems designed for profitable growth. Common Thread Collective is dedicated to helping ecommerce businesses optimize their financial outcomes and adapt to industry trends.

📋 Description

• Lead full-funnel paid media strategy across paid search and paid social for a client portfolio • Analyze data and client feedback to develop strategic plans across Google Ads and Meta • Recommend targeting, messaging, and campaign optimization tactics • Test campaigns and adapt strategy based on statistical outcomes • Write direct-response copy for search and social • Build campaigns in Google Ads and Meta Ads Manager • Launch initiatives on time, on budget, and to performance objectives • Optimize ad accounts, campaign types, ad copy, creative, budgets, and bids to meet spend and ROAS targets • Monitor campaigns and adjust budgets and strategy in real time • Forecast budgets and performance using historical data and industry trends • Run multivariate tests on creative, copy, and audiences • Pull and sort data tables to guide creative teams • Troubleshoot errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager • Communicate results to clients through weekly meetings, reports, and team debriefs • Coach and assist junior buyers • Share learnings and support accounts owned by non-Senior buyers

🎯 Requirements

• Significant experience creating and optimizing Google Ads accounts at scale • 2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social • Expert-level knowledge of Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting • Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center • Experience integrating Product Ratings from various aggregators into Google Merchant Center • Ability to forecast budgets across channels based on historical data and client goals • Strong Excel/Google Sheets skills • Familiarity with Google Ads Desktop Editor • Ability to think about a brand's 360° digital approach from acquisition through retention • Confident interpersonal communication and ability to lead difficult conversations • Insatiable curiosity and solution-oriented problem solving • Desire to take calculated risks after examining the calculus • Humility and ambition • Skilled in Asana or relevant project management software, preferred • Exceptional written and verbal communication skills • Ability to organize, prioritize, and manage multiple tasks with great attention to detail • Ability to adapt to new processes, strategies, and goals

🏖️ Benefits

• 401K program with a 3% company match (post 90 days employment) • Flexible Time Off policy • Full health, dental, and vision benefits • Wellness reimbursement program