Digital Marketing Manager

🕒 May 23

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Logo of G&S Business Communications, a G&S Agency

G&S Business Communications, a G&S Agency

51 - 200 employees

We are G&S Business Communications, a G&S Agency. We are more than a public relations firm, digital agency or creative shop. We are a team of researchers, media strategists, storytellers and engagement experts who meet our clients at the intersection of business and communications. Our purpose is to help innovative companies change the world.

📋 Description

• Lead the strategic development and performance oversight of integrated, full-funnel digital marketing programs aligned with client business objectives across core market sectors. • Set digital direction, ensure cross-channel alignment, and drive measurable business outcomes—from awareness and engagement through lead generation and conversion. • Collaborate with account marketing leads to ensure integrated digital marketing strategies and recommendations are aligned with brand voice, target audience, and business goals. • Analyze market trends, audience behavior and campaign performance to inform strategy and generate reports and updates for the account. • Partner with digital marketing leads to deliver a cohesive, optimized customer journey across all channels, including SEO, SEM, email, social media, web/content marketing, and influencer marketing. • Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders. • Collaborate with marketing, creative, content, and development peers to ensure all digital efforts are aligned and integrated. • Anticipate and exploit emerging digital marketing trends, tools, and platforms to keep clients at the forefront of the industry. • Foster a culture of innovation by continuously testing next-generation marketing tools and translating cutting-edge trends into actionable strategies. • Move beyond traditional playbooks to identify, test, and scale innovative digital marketing methodologies and tools. • Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings. • Assist with creating project estimates and manage digital marketing budgets. • Coach and mentor team members through daily feedback and other professional development opportunities.

🎯 Requirements

• 7-10 years of experience in digital marketing within an agency or integrated marketing environment. • Agriculture industry experience required. • Bachelor’s degree or certifications in digital marketing, communications, marketing, or a related field preferred. • Demonstrated expertise across multiple digital channels (web, SEO, paid media, marketing automation, analytics, social). • Strong experience defining KPIs, interpreting performance data, and translating insights into business recommendations. • Proven leadership experience managing and developing digital marketing professionals. • Experience managing budgets, forecasting, and resource planning. • Strong communication and presentation skills with the ability to influence clients and senior stakeholders. • Ability to manage multiple areas and priorities in a fast-paced environment. • Advanced familiarity with AI-enabled marketing technologies, including automation platforms, predictive analytics tools, personalization engines, and content optimization systems. • Strategic, analytical, and proactive mindset with strong attention to detail. • Experience with Omnichannel & Multi-Channel Campaign Management, Customer Data Platform (CDP) & Analytics, and Journey Orchestration Software.

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