
1 - 1 employees
📣 Marketing
🤝 B2B
Marketing • B2B
Gumball Digital is a digital marketing and performance marketing company that helps brands acquire customers and monetize audiences through tailored campaigns, exclusive audience data, and data-science-driven approaches. The firm positions itself as a transparent, growth-focused partner that combines decades of marketing experience with proprietary internal products and services to increase campaign performance and audience monetization. Gumball emphasizes innovation, measurable results, and client-focused performance marketing.
🔥 12 hours ago
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1 - 1 employees
📣 Marketing
🤝 B2B
Marketing • B2B
Gumball Digital is a digital marketing and performance marketing company that helps brands acquire customers and monetize audiences through tailored campaigns, exclusive audience data, and data-science-driven approaches. The firm positions itself as a transparent, growth-focused partner that combines decades of marketing experience with proprietary internal products and services to increase campaign performance and audience monetization. Gumball emphasizes innovation, measurable results, and client-focused performance marketing.
• Find and develop relationships with clinical trial buyers, patient recruitment companies, and other relevant advertisers • Take over and grow existing clinical trial buyer accounts • Recruit and manage high-volume publishers • Match advertiser demand with the right internal and external traffic • Manage the full sales cycle from prospecting and negotiation through launch • Set up offers, pricing, targeting, caps, tracking, and reporting • Monitor lead volume, quality, acceptance rates, revenue, and margins • Work with buyers and publishers to improve performance and scale campaigns • Reconcile final numbers and investigate reporting discrepancies • Provide accurate monthly totals and supporting information to accounting • Attend trade shows, develop industry relationships, and actively hunt for new business • Learn clinical trial sites, offers, tracking, and revenue model during the first 90 days • Build a qualified pipeline of new clinical trial buyers • Identify and onboard high-volume publisher opportunities • Launch at least one new buyer, publisher, or campaign • Create a plan for expanding the network and growing revenue • Work closely with media buying, technology, and accounting teams
• Direct experience working with clinical trial buyers or patient recruitment campaigns • Experience building or managing advertiser and publisher relationships within a performance marketing network • Strong understanding of acquiring advertiser demand and sourcing publisher traffic • Existing relationships or demonstrated success developing business in the clinical trial market • Experience working with high-volume publishers and advertisers • Ability to manage the complete sales and account lifecycle • Understanding of lead pricing, quality, acceptance rates, margins, and campaign economics • Working knowledge of offer setup, tracking links, pixels, postbacks, and performance reporting • Experience reconciling advertiser and publisher numbers • Strong sales ability, organization, communication, and follow-through • Willingness to attend conferences and trade shows • Comfortable independently owning and expanding a network • An existing network of clinical trial buyers and publishers • Experience with Everflow or similar tracking platforms • Knowledge of clinical trial qualification, consent, and compliance requirements • Experience monetizing traffic from owned-and-operated websites • Experience supporting invoicing, collections, or monthly reconciliation
• Autonomy to own important parts of the business and make decisions with immediate impact • Direct access to backend data • Opportunity to work closely with media buying, technology, and accounting teams • Opportunity to take full ownership of a growing clinical trial network and directly influence revenue and profitability
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