CRM Data Manager

🔥 8 minutes ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $89.8k - $134.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Data Scientist

👻 Ghost score 0%

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company founded in 1955 that helps individuals and small businesses with tax filing, bookkeeping, payroll, business-formation services, and related financial products. The company operates retail and franchise tax offices, offers online filing and tax-software options, provides financial products (refund advances, a branded debit card and other bank products in partnership with Pathward), and serves both consumer and small-business customers. H&R Block also runs training and seasonal staffing programs, and provides resources such as The Tax Institute and audit/notice support.

📋 Description

• Develop and manage audience segmentation strategies supporting acquisition, retention, cross-sell, and reactivation campaigns • Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs • Translate marketing objectives into actionable targeting requirements with CRM Strategy teams • Collaborate with CRM Operations to ensure accurate audience delivery and activation for campaign execution • Define audience criteria, suppression logic, eligibility rules, and personalization requirements • Validate audience selections and targeting outputs for accuracy and compliance with campaign specifications • Partner with Analytics to evaluate audience performance and identify optimization opportunities • Work with Technology to resolve data quality, integration, and audience delivery issues • Support testing initiatives and audience experimentation efforts • Maintain audience documentation and segmentation standards

🎯 Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field • 5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation • Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns • Strong understanding of customer segmentation, targeting strategies, and campaign execution processes • Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies • Knowledge of SQL and customer data environments • Strong analytical and problem-solving skills

🏖️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Competitive pay • Comprehensive benefits • Support for life both in and outside of work • Continuous learning

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