Communications Strategy and Performance Manager

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🔥 2 minutes ago

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Logo of H&R Block

H&R Block

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Lead H&R Block's enterprise listening strategy to monitor reputation, stakeholder sentiment, competitor activity, and industry trends • Monitor brand perception across traditional, digital, AI-powered search, and generative AI platforms • Provide data-driven insights that inform communications, public relations, and executive messaging strategies • Identify emerging risks, trends, and opportunities and provide actionable recommendations to leadership • Measure the impact of company news, major announcements, and reputational events to evaluate effectiveness and guide future communications • Analyze internal and external audience feedback, engagement, and performance metrics to uncover meaningful insights • Translate complex data into clear reports, executive summaries, and recommendations for a variety of stakeholders • Partner with communications and PR teams to support issue management, crisis response, and reputation protection efforts • Build and maintain dashboards and reporting frameworks that provide visibility into brand and reputational health • Leverage AI-powered monitoring and intelligence tools while applying sound judgment to interpretation, escalation, and decision-making

🎯 Requirements

• 5-8 years of experience in communications, media intelligence or a related field • Deep expertise with media monitoring and social listening platforms (e.g., Meltwater, Brandwatch, Sprinklr, Cision, or similar) • Proven ability to distill complex data into sharp, executive-ready narratives that drive action • Strong instincts for reputational risk • Experience partnering with content teams in a fast-paced, high-stakes environment • Outstanding written and verbal communication skills, with the ability to influence

🏖️ Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage • Participate in the H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • Virtual fitness center programs • Associate discount program • Automatically enrolled in Business Travel Accident Insurance • Receive Associate Tax Prep benefit

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