Senior Copywriter

🔥 13 hours ago

🏰 Missouri – Remote

🏰 Missouri – Remote

💵 $73.4k - $110.1k / year

⏰ Full Time

🟠 Senior

📝 Copywriter

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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H&R Block

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1955

💸 Finance

👥 B2C

🤝 B2B

Finance • B2C • B2B

H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.

📋 Description

• Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels • Create customer-focused messaging supporting SMB acquisition, engagement, retention, and revenue objectives • Partner with designers and marketers to develop integrated campaigns and creative concepts • Translate business strategies, product benefits, and customer insights into clear, persuasive communications • Ensure messaging aligns with brand standards, voice guidelines, and channel best practices • Develop and refine campaign messaging frameworks, value propositions, and customer-facing content • Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions • Support testing and optimization initiatives by developing copy variations and applying performance insights • Review and edit content for clarity, consistency, accuracy, and effectiveness • Stay current on industry trends, customer behaviors, and emerging content best practices • Contribute to the evolution of brand voice, content standards, and creative processes • Partner across Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams to create integrated campaigns and content experiences

🎯 Requirements

• Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related field • 5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines • Demonstrated experience developing customer-facing marketing content across multiple channels • Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling • Excellent writing, editing, proofreading, and verbal communication skills • Ability to adapt tone, messaging, and content strategies for different audiences and channels • Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment • Knowledge of digital marketing, performance marketing, and customer journey best practices • Experience leveraging customer insights and performance data to improve content effectiveness • Strong organizational skills with the ability to manage multiple priorities and deadlines • Experience within financial services, tax, SaaS, or small business-focused industries preferred • Experience working with legal in a highly regulated industry

🏖️ Benefits

• Competitive pay • Medical and prescription drug coverage for qualifying associates and eligible dependents • H&R Block Retirement Savings Plan (401(k) Plan) • Employee Assistance Program • (Virtual) fitness center programs • Associate discount program • Business Travel Accident Insurance • Associate Tax Prep benefit • Continuous learning • Support for life both in and outside of work • Potential incentive compensation or short-term incentive plans