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Organic Search Lead

🕒 January 23

🇬🇧 United Kingdom – Remote

💵 £37k - £55k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

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👻 Ghost score 45%

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Logo of Hallam

Hallam

51 - 200 employees

Founded 1999

📣 Marketing

🤝 B2B

📱 Media

Marketing • B2B • Media

Hallam is a UK-based digital marketing and creative agency that specialises in B2B marketing. The agency provides brand strategy and creative campaigns alongside a broad range of digital services including paid media, organic and AI search, account-based marketing, digital PR, content marketing, web design and development, UX/CRO, analytics, reporting and testing. Hallam focuses on measurable performance for clients across sectors such as B2B and B2B SaaS, positioning itself as a partner for growth and a community hub for B2B marketers.

📋 Description

• Own Organic & AI Search strategy end-to-end for a portfolio of high-billing, multi-channel accounts • Lead AI Search strategy, including AI citation research, query fan-out analysis, and building brand authority for AI Overviews and LLM answers • Deliver Traditional Search, Unified Search, and Total Search propositions • Conduct audience research using SparkToro and behavioural tools to shape platform-agnostic strategies • Lead technical SEO work, including internal linking audits, page speed audits, and site migration support • Own content strategy, including re-optimisation and new content development • Contribute to authority-building work with the Digital PR team • Lead keyword research and meta optimisation using Ahrefs, SE Ranking, Keywordtool.io, and SparkToro • Develop Organic Social content strategies for Pinterest, TikTok, and YouTube • Collaborate with Paid Media on Unified Search strategies • Report performance using GA4, GSC, Ahrefs, Screaming Frog, Sitebulb, SE Ranking, and Google Data Studio • Coach and mentor SEO consultants • Present to clients and prospects • Build and refine LLM-based AI workflows for SEO • Contribute to thought leadership, cross-team collaboration, and marketing activities

🎯 Requirements

• Demonstrable senior experience in Organic Search • Strong knowledge of Traditional Search and AI Search, including reporting, communication, and measurement • Deep technical SEO expertise, including internal linking audits, meta optimisation, page speed audits, and site migrations • Confidence with keyword research, AI citation research, and query fan-out analysis • Strong content strategy skills, including re-optimisation of existing content and new content for emerging categories • Experience with authority building / Digital PR as part of a holistic SEO approach • Familiarity with GA4, GSC, Ahrefs, Screaming Frog, Sitebulb, SparkToro, Keywordtool.io, SE Ranking, Google Tag Manager, and Google Data Studio • Experience working with LLMs to create AI workflows for SEO is highly desirable • Confident client-facing presentation skills • Comfortable coaching and mentoring junior team members • Data-led mindset focused on evidence and commercial impact • Based in the GMT time zone • Nice and friendly personality • Experience in Organic Social content strategy across Pinterest, TikTok, and YouTube is desirable

🏖️ Benefits

• Remote work • Quarterly in-person away days • Full-time employment • Coaching and mentoring opportunities • Opportunities to contribute to thought leadership, blogging, content creation, event support, and other marketing activities

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