Integrated Media Planner

Job not on LinkedIn

🕒 July 9

🌽 Illinois – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

👻 Ghost score 26%

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Logo of Hanson Dodge

Hanson Dodge

51 - 200 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Hanson Dodge is a full-service, deeply digital advertising agency that emphasizes the importance of courage and kindness in business. They specialize in various aspects of advertising and marketing, including branding, interactive technology, photography, videography, application development, social media, public relations, digital commerce, campaign development, and website development.

📋 Description

• Design, negotiate, and execute media plans aligned with clients’ businesses, objectives, target audiences, and effective media channels • Develop recommendations across paid digital, paid social, search, programmatic, video, display, traditional media, and other relevant channels • Support organic social planning, including platform recommendations, content themes, social audits, posting considerations, and performance learnings • Align media recommendations with broader account plans and creative campaigns across agency teams • Perform market, audience, competitive, and media research to uncover opportunities • Manage day-to-day media plan execution, including RFPs, recommendations, negotiating and buying, budget review, reconciliation, and reporting support • Coordinate with cross-functional teams to ensure campaign assets meet specifications and reach media partners on time • Monitor campaign pacing and performance with channel leads and analytics teams, identifying optimization opportunities and key takeaways • Translate campaign results into clear reporting insights, implications, and recommendations • Stay current on media trends, platform changes, social media best practices, consumer behavior shifts, and emerging opportunities

🎯 Requirements

• 2 years+ experience developing and executing media plans in an agency or corporate in-house marketing function • Experience translating clients’ business objectives into actionable media plans that deliver measurable results • Proficient in digital and traditional media channels, with particular familiarity in paid social, programmatic, search, video, display, and/or retail media • Working knowledge of organic social strategy, social audits, content planning, or platform best practices is a plus • Ability to read research reports, performance data, and campaign results, then translate findings into actionable planning direction • Experience with consumer research tools such as MRI/Simmons, GWI, or similar platforms is a plus • Experience with media planning, buying, ad serving, and reporting tools such as Basis, Strata, Campaign Manager 360, Meta Ads Manager, Google Ads, GA4, or similar platforms is a plus • Ambitious and capable learner with a passion for learning new media channels, tools, and practices • Excellent time management skills; must be able to manage multiple clients, plans, and deadlines in a fast-paced environment • “Driver” personality who is equally effective working independently and as part of a team • Bachelor’s degree in public relations, journalism, communications, advertising, marketing, or a similar field • Impeccable written and oral communication skills • Embodies company values: Passionate, Positive, Accountable, Curious, Creative, Collaborative

🏖️ Benefits

• Competitive salary commensurate with experience • Comprehensive benefits package including health, dental, and vision insurance • 401(k) with company matching • Professional development opportunities and continuing education support • Collaborative, creative work environment with opportunities for growth • Flexible work arrangements and work-life balance initiatives

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