Director – Sportsbook CRM

🔥 3 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🏆 Customer Success

👻 Ghost score 15%

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Hard Rock Digital

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2020

🎲 Gambling

🎮 Gaming

💰 $85M GROWTH EQUITY NON VC on 2023-03

Gambling • Gaming

Hard Rock Digital is the interactive gaming and sports-betting arm of Hard Rock International and the Seminole Tribe of Florida. It builds and operates the Hard Rock Bet sportsbook and online casino (available on mobile app and desktop) and Hard Rock Games social gaming apps, delivering sports betting, online casino (slots, table games, live casino) and casual/social gaming experiences tied to the Hard Rock entertainment brand. Hard Rock Digital serves as the exclusive vehicle for Hard Rock International and Seminole Gaming for interactive gaming and sports betting on a global basis.

📋 Description

• Lead CRM engagement strategy across Sportsbook • Align CRM strategy with Promotions, Product and Data Science teams • Foster operational excellence and an error-free approach • Evolve personalized automation frameworks to scale CRM campaigns • Establish testing strategies within communication plans • Create process-first guidelines and adhere to strict QA protocols • Collaborate with the Casino team on multi-vertical projects • Ensure CRM materials meet compliance and brand standards • Communicate campaign mechanics, targeting strategy, segmentation framework and messaging against team goals • Analyze performance trends to optimize key objectives

🎯 Requirements

• 7+ years of digital sportsbook, DFS, gaming or casino experience in CRM strategy and retention marketing • Experience working with CRM platforms and/or promotional management tools • Detail-oriented leadership skills in remote work environment • Ability to analyze and understand performance relative to objectives in real time • Experience influencing cross-functional team strategy, including marketing, promotions, VIP, product, trading and compliance • Comfort working in a fast-paced, evolving industry • Strong written and verbal communication skills • Understanding of regulatory considerations across different jurisdictions

🏖️ Benefits

• Competitive pay and benefits • Flexible vacation allowance • A hybrid / remote working environment • Startup culture backed by a secure, global brand • Equal opportunity and inclusive work environment

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