Integrated Marketing Director

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HealthCentral

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 $50M Post-IPO Equity on 2008-01

Healthcare • Consulting • Food & Beverage

HealthCentral is a trusted source for medical information with a particular focus on chronic disease conditions. It covers an extensive range of health topics including Alzheimer's disease, asthma, cancer, heart disease, diabetes, mental health, and numerous others. HealthCentral provides resources for living well with information on diet, nutrition, and various health conditions, and offers self-assessment tools and guides. It features contributions from over 2000 expert contributors and medical reviewers to ensure the reliability of its content. The platform aims to educate and empower individuals dealing with chronic conditions, offering tools like drug interaction checkers, quizzes, and self-care guides. It also disseminates information on trending health topics and provides personalized advice through newsletters and expert consultations.

📋 Description

• Develop annual and quarterly integrated marketing plans aligned with company, brand, product, and commercial objectives • Translate business objectives into marketing objectives, strategies, tactics, budgets, timelines, and measurable KPIs • Develop audience segmentation, targeting, positioning, messaging, and go-to-market strategies • Build marketing plans across HealthCentral's portfolio, including corporate initiatives and individual products and solutions • Identify market opportunities, competitive dynamics, audience needs, and emerging trends • Develop and execute integrated campaigns across paid, owned, and earned channels • Determine channel mix across digital, social, email, content, events, conferences, partnerships, PR, and thought leadership • Build and manage campaign calendars and activation plans • Manage day-to-day program execution across internal teams and external partners, coordinating inputs, approvals, deliverables, and launch schedules • Develop strategies moving audiences from awareness through consideration, engagement, and conversion • Develop and manage marketing budgets and allocate investment across channels and initiatives • Establish KPIs, reporting frameworks, dashboards, and regular marketing performance reviews • Measure engagement, lead generation, pipeline contribution, conversion, CAC, ROI, and ROAS • Analyze performance and recommend investment changes • Partner with Commercial leadership on revenue objectives, priority accounts, and go-to-market plans • Develop launch materials, responsibilities, and rollout timelines for products, capabilities, and partnerships • Create audience and market strategies for patient, HCP, agency, and pharmaceutical client audiences • Create and adapt sales presentations, email copy, campaign briefs, case studies, and thought leadership content • Partner with the Chief Brand Officer to translate brand strategy into measurable marketing programs • Ensure consistent brand presentation across campaigns, conferences, partnerships, and market-facing initiatives • Help develop strategies for conferences, industry presence, strategic partnerships, and market-position-building opportunities • Establish repeatable marketing planning and measurement discipline and deliver campaigns, programs, and market-facing materials

🎯 Requirements

• 6–10+ years of experience in integrated marketing, marketing strategy, growth marketing, product marketing, demand generation, or related disciplines • Experience personally developing comprehensive annual and quarterly marketing plans and executing the campaigns and programs within them • Strong quantitative and analytical capabilities, including developing budgets, forecasts, performance models, and ROI analyses • Strong understanding of marketing funnels, segmentation, channel strategy, campaign development, and performance measurement • Ability to turn broad business objectives into structured, executable marketing plans and manage delivery details • Experience across multiple products, audiences, or business lines strongly preferred • Strong PowerPoint and Excel skills and comfort working directly with marketing data • Experience with CRM, marketing automation, analytics, and reporting platforms • Ability to influence and coordinate cross-functional teams without direct authority, manage competing priorities, and drive work through review, approval, and launch • Strong written and verbal communication skills, including presenting recommendations to senior leadership • Healthcare, pharmaceutical, health-tech, media, SaaS, or data/technology experience helpful but not required

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion in the workplace • No equipment purchase required as a condition of employment • No paperwork required before an offer is extended within the Paylocity system