Paid Social Buyer

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🕒 May 27

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Hearst Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

Healthcare Insurance • SaaS • Enterprise

Hearst Health is a division of Hearst Communications that focuses on guiding important care moments in healthcare by delivering vital information to all those involved in a person's health journey. It provides evidence-based clinical guidelines and healthcare workforce management solutions through its various subsidiaries including FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MHK, and QGenda. Hearst Health aims to improve care quality and efficiency by using scalable technology to deliver clinical decision support and workforce management solutions, impacting the majority of people in the U. S. Its mission is supported by prominent leaders in the healthcare and technology sectors at Hearst Health.

📋 Description

• Launch and manage paid social media campaigns across platforms including Meta, TikTok, Snapchat, and Pinterest. • Set up ads, select creative assets, and write or edit ad copy to support campaign objectives. • Monitor campaign pacing, delivery, and overall performance to ensure success against KPIs. • Analyze campaign data and reporting metrics including click-through-rate, engagement, video completion rates, and page views to identify optimization opportunities. • Collaborate cross-functionally with Sales, Marketing, Ad Operations, and Editorial teams to support campaign strategy and execution. • Provide insights and recommendations on targeting strategies, platform capabilities, and campaign performance. • Contribute ideas and best practices during team brainstorming sessions to help improve campaign effectiveness and innovation. • Stay informed on emerging social platforms, trends, and paid media opportunities to continuously evolve campaign strategies.

🎯 Requirements

• 1+ years of experience in paid social media buying, digital advertising, or a related field. • Familiarity with major social media platforms and a strong understanding of both established and emerging channels. • Experience managing multiple projects and priorities in a fast-paced environment. • Strong analytical mindset with the ability to interpret campaign performance data and identify actionable insights. • Comfortable working in Excel and/or Google Sheets. • Excellent organizational, communication, and collaboration skills. • Experience with paid social buying tools is a plus. • Bachelor’s degree or equivalent professional experience preferred.

🏖️ Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries. • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events. • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities. • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered. • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1. • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.