Media Planner, Paid Social

🕒 March 26

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Situation

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2003

📱 Media

Media • Marketing

Situation is a marketing and creative services agency that focuses on live entertainment, attractions, theater, sports, arts and culture institutions. With over 20 years of award-winning work, Situation champions the power of shared experiences, leveraging an audience-first mindset to drive impact. They help brands tell stories, identify audiences, deepen relationships, and maximize revenue. By connecting experience leaders across various industries, they utilize the latest technologies and trends to offer innovative solutions. Situation is part of the Situation Group and is located in New York, NY.

📋 Description

• Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives. • Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations. • Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale. • Pixel management and conversion event tagging via Google Tag Manager. • Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint. • Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence. • Prepare campaign performance reports, including formal presentation documents as well as Google Looker Studio dashboards that organize and visualize cross-channel KPIs.

🎯 Requirements

• 2+ years of experience in digital paid media planning and execution including campaign and audience management in Meta Ads Manager, LinkedIn Ads Manager, and Reddit Ads Manager. • Strong foundation in performance marketing analytics, including conversion rate optimization, GA4 analysis, and pixel/tag-based measurement via Google Tag Manager. (Google Looker Studio experience a plus.) • Demonstrated to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact – with experience translating data into narrative insights and actionable recommendations. • Clear, confident communicator able to collaborate with cross-functional teams and present insights to non-technical stakeholders. • Passion for innovation and ability to stay ahead of industry trends, integrate AI-driven planning, and adapt to privacy-centric measurement. • Higher education and/or nonprofit marketing experience a big plus.

🏖️ Benefits

• Salary range $75,000 - 80,000 per year, commensurate with experience • Health care plan (medical, dental and vision) • Retirement plan with employer match • Life and disability insurance • Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays • Paid family leave • Cold brew coffee, snacks and fresh fruit • Wellness resources • Special access to New York City’s arts and entertainment scene