Demand Generation Manager

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🕒 March 20

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Abacum

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🤝 B2B

💸 Finance

💳 Fintech

B2B • Finance • Fintech

Abacum is a financial planning and analysis platform that empowers finance teams to drive business performance through impactful budgeting, forecasting, and reporting. With a focus on enabling CFOs and finance teams to make data-driven decisions efficiently, Abacum offers tools for collaborative planning, scenario analysis, and real-time insights into financial performance. By integrating seamlessly with existing systems, Abacum helps organizations save time and enhance their financial decision-making processes.

📋 Description

• Own the marketing-sourced pipeline number across paid search, paid social, lifecycle email, organic, and emerging channels. • Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel. • Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages. • Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster. • Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes. • Run structured tests on channels, messaging, audiences, and landing pages. • Own the weekly demand dashboard. Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI. • Work with PMM to prioritize content needs and ensure competitive pages, comparison content, and bottom-of-funnel assets are driving pipeline, not just traffic. • Build an ABM strategy to engage, nurture and convert top tier accounts and turn them into opportunities at scale.

🎯 Requirements

• 5–8 years in B2B SaaS demand generation, with at least 2 years in a growth-stage company (Series B–D, $15M–$60M ARR). • Hands-on experience running Google Ads and LinkedIn Ads with pipeline (not MQL) as the success metric. • Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting). Salesforce experience is a plus. • Experience working with or coordinating BDR/SDR teams. You don't need to have managed them, but you need to know how outbound and inbound integrate. • Analytical mindset — you build dashboards, read funnel data, and make budget decisions based on conversion rates, not gut. • Scrappy and resourceful. You need to be comfortable doing the work, not just directing it. • Excellent communicator - you can explain pipeline math to the CEO and campaign logic to a BDR in the same day.

🏖️ Benefits

• Competitive compensation including equity package • Competitive vacation policy • Access to Meditopia • Hybrid working model and flexible working hours • Personal development including language courses