Demand Generation Marketing Manager

Job not on LinkedIn

🕒 February 14

🏢🏡 New York City – Hybrid

💵 $95k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Nitra

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

⚕️ Healthcare Insurance

💳 Fintech

Finance • Healthcare Insurance • Fintech

Nitra is a company dedicated to simplifying finance management for healthcare practices. They offer a comprehensive financial platform known as the Nitra Card, which provides benefits such as cash back on medical supplies and business expenses. The platform is designed to maximize rewards and manage expenses effectively across various healthcare sectors. Nitra's solutions include features like expense management, accounting automation, and fraud protection. Their service aims to save time and reduce operational hassles for healthcare businesses, making financial management more efficient and rewarding for medical practitioners.

📋 Description

• Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth • Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels • Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences • Partner with sales to align on lead quality, funnel performance, and conversion goals • Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion • Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results • Test and iterate on messaging, channels, and offers to increase lead volume and quality • Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing

🎯 Requirements

• 4–7+ years of experience in demand generation, growth marketing, or lead generation roles • Proven track record of running inbound-focused campaigns that drive measurable pipeline impact • Hands-on experience with email marketing, paid media, and digital campaign execution • Strong analytical skills with the ability to translate data into actionable insightsExperience working cross-functionally with sales and other marketing stakeholders • Comfortable owning projects end-to-end with minimal oversight

🏖️ Benefits

• Equity - Everyone at Nitra is an owner. When the company wins, you win. • Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra. • Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options. • Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match. • Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.