Director of Sales – West & Central U.S.

🕒 December 19, 2025

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

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Heartland Food Products Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧘 Wellness

Foodservice • Health • Wellness

Heartland Food Products Group is a global leader in producing low-calorie sweeteners and liquid water enhancers. Located in Indianapolis, Indiana, the company is renowned for its flagship product, Splenda®, which is widely recognized and recommended by medical professionals for aiding in healthier lifestyles. Through innovative manufacturing and private label capabilities, Heartland focuses on helping individuals manage their health goals, like weight loss and diabetes, by reducing sugar intake.

📋 Description

• Own and execute the sales strategy for the West and Central U.S. regions to deliver revenue, volume, and profitability targets • Develop and lead joint business plans (JBPs) with key retail partners, aligning customer objectives with Heartland’s growth strategies • Drive distribution, assortment, pricing, promotion, and shelf execution initiatives across assigned customers • Serve as the senior commercial contact for major retailers including Kroger, Albertsons, and H-E-B • Build and maintain strong, trust-based relationships with buyers, category managers, and retail leadership • Lead annual planning, line reviews, innovation launches, and promotional negotiations • Lead, coach, and develop a team of sales professionals, fostering a culture of accountability, collaboration, and continuous improvement • Set clear performance expectations, conduct regular performance reviews, and support professional development • Leverage data and insights to inform decisions, optimize trade spend, and improve ROI • Monitor market trends, competitive activity, and customer performance to identify growth opportunities • Ensure accurate forecasting and effective demand planning in collaboration with internal teams

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field • 10+ years of progressive sales experience in the CPG food industry • Proven success managing key grocery retailers, with direct experience with Kroger, Albertsons, and/or H-E-B strongly preferred • Demonstrated ability to lead and develop high-performing sales teams • Strong strategic thinking, negotiation, and joint business planning capabilities • Preferred MBA or advanced degree • Experience leading multi-region or national accounts • Familiarity with private label and/or branded food categories

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development