Senior Marketing Specialist, Equipment

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $83k - $114.2k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Henry Schein

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1932

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🤝 B2B

Healthcare Insurance • Pharmaceuticals • B2B

Henry Schein is a global company dedicated to servicing a range of medical and dental providers. It offers a comprehensive portfolio of products and solutions, including practice management software, large equipment, and technology services. Founded in 1932, Henry Schein has established itself as a leader in healthcare products and services, with a commitment to improving health and increasing access to care through strategic growth and innovation across its global operations.

📋 Description

• This position is responsible for planning, designing, and executing growth marketing initiatives in the Equipment category. • Develop, maintain, and establish the vision for the successful architecture, process, communication, reporting, development, and performance of high-impact campaigns and full marketing funnels that drive incremental revenue. • Work with growth team members, key stakeholders, suppliers, and the marketing planning & analysis team to identify and prioritize campaign targets, forecasts, and budgets. • Lead growth marketing initiatives, including the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions, and form fills. • Partner closely with the content team to drive the development of content in a variety of formats (webinars, ebooks, videos, etc.) to support the full marketing funnel, with a heavy emphasis on lead magnets that provide real educational value while generating leads and revenue. • Develop all marketing campaign elements, including products and services featured, creative, messaging, calls to action, content, customer insights, business partner engagement, etc. • Collaborate with the customer acquisition team leaders to optimize campaign components for each channel, including digital, email, social, print, display, organic SEO, PPC, events, direct mail, etc. • Ensure the delivery of timely, relevant, and straightforward reporting on campaigns and proactively intervene in underperforming campaigns with appropriate adjustments to improve the performance of in-flight campaigns as well as future campaigns. • Partner with the Revenue Operations team to track leads from inception to close, including revenue tracking. • Support sales enablement by developing and distributing sales collateral, coordinating events and conferences, and preparing campaign strategy presentations for stakeholders, including senior leadership. • Apply knowledge of financial services marketing (banking, wealth management, equipment finance, or practice finance) to develop relevant campaigns, optimize CRM-based lead tracking, and support organic social media strategy across applicable verticals. • Participate in special projects and perform other duties as required.

🎯 Requirements

• Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience • 3+ years’ experience in digital marketing strategy and implementation, in a B2B or B2C environment • Knowledge of digital marketing, marketing automation, and expertise in creating customer journeys in the online space • Experience creating digital media strategy and campaigns, resulting in lead generation and revenue • Ability to coordinate the creation of digital content, such as email campaigns, digital ads, product flyers, website, and PPC • Experience in developing and executing social media, webinar, and nurture campaigns • Experience in measuring and reporting digital campaign effectiveness; working knowledge of Google Analytics and a Marketing Automation platform is a plus • Strong analytical skills with an understanding of web metrics and digital analytics to report on digital campaign results and identify performance metrics • Strong verbal and written communication skills • Good planning/organizational skills and techniques • Good decision-making, analysis, and problem-solving skills with the ability to multitask

🏖️ Benefits

• Medical, Dental and Vision Coverage • 401K Plan with Company Match • PTO • Paid Parental Leave • Income Protection • Work Life Assistance Program • Flexible Spending Accounts • Educational Benefits • Worldwide Scholarship Program • Volunteer Opportunities