VP of Marketing

🔥 14 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Hi Auto

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🤖 Artificial Intelligence

☁️ SaaS

🍽️ Food & Beverage

💰 $15M Series A - Hi Auto on 2025-04

Artificial Intelligence • SaaS • Food & Beverage

Hi Auto is an AI company that provides a purpose-built voice order-taking system for quick service restaurant (QSR) drive-thrus. Hi Auto's deployed solution automates drive-thru ordering with reported 93%+ order completion and 96% accuracy at scale, is multilingual (English/Spanish), integrates with store platforms, and is used across ~1,000 stores to improve labor efficiency, upselling, throughput, and consistency for franchise and corporate restaurant operations.

📋 Description

• Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions • Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators • Own buyer personas, competitive intelligence, and win/loss analysis • Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle • Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display • Own buying committee mapping and coordinate outreach tightly with the VP Sales • Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up • Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions • Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn • Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts • Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research • Continuously identify opportunities to use AI to drive efficiency • Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end • Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy

🎯 Requirements

• 8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment • Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis • Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools • Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement • Has built or scaled a PR and thought leadership program in a vertical market • Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output • QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus