Senior Brand Manager

Job not on LinkedIn

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $160k - $175k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Highland Electric Fleets

WebsiteLinkedInAll Job Openings

51 - 200 employees

🚘 Automotive

📦 Logistics

🚗 Transport

Automotive • Logistics • Transport

Highland Electric Fleets is a leading provider of electric fleet services in North America. The company focuses on making the transition to electric vehicles easy, reliable, and affordable for school buses and other fleets. They offer a turnkey solution that includes planning, procuring, implementing, and optimizing electric fleets. Highland Electric Fleets is the owner/operator of the largest number of electric school buses under contract in the U. S. and is known for its commercial vehicle-to-grid program. The company has secured significant grants and incentives to support its customers in electrifying their fleets.

📋 Description

• Own Highland's content engine end to end, from narrative and concept through production, launch, and repurposing across channels • Build and maintain the content calendar to drive an integrated message across channels • Partner with the Creative Director on video and photoshoots with Team USA athletes, customer events, and testimonials, owning planning, logistics, and execution • Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off • Manage the content library to support future activation and sales enablement • Lead integrated brand campaigns from brief and creative development through launch, optimization, and reporting • Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams • Maximize the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance • Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events • Serve as a steward of the Highland brand across every channel and touchpoint • Bring Highland's brand strategy to life through campaigns, content, and activation • Partner with leadership on thought leadership and stakeholder advocacy moments • Translate Highland's Electrification-as-a-Service offering and product capabilities into differentiated positioning and messaging • Develop messaging frameworks and value propositions connecting product features to customer outcomes • Own product-facing sales collateral, including decks, one-pagers, and talk tracks • Track, analyze, and report on campaign effectiveness, adjusting to meet and exceed KPIs • Translate performance data into recommendations for future brand and product marketing investments

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field • 7+ years of brand, content, and/or product marketing experience • Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships • Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews • Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes • Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR • Demonstrated experience with sponsorship activation and major brand events preferred • Outstanding communication, project management, and stakeholder management skills • Ability to synthesize complex information into compelling benefits, messaging, and presentations • Experience in B2B or public sector marketing a plus

🏖️ Benefits

• Competitive base salary and performance-based bonus program • A supportive, highly collaborative, team-oriented environment • Ability to work with bright, innovative, and forward-thinking colleagues • Health, Vision, and Dental coverage for employees & their dependents • Generous Paid Time Off • 401(k) program and company match