Senior Manager, Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $165k / year

⏳ Contract/Temporary

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Champion the voice of the customer to prioritize products and experiences addressing consumers’ healthcare needs • Partner cross-functionally with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering • Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention • Identify segmentation, positioning, messaging, and adoption tactics for new and existing products • Develop differentiated product and feature positioning and messaging using customer insights, market trends, and competitive analysis • Develop go-to-market strategies and briefs based on customer insights and the competitive/macro landscape • Drive experimentation strategy with Product Management, Design, Acquisition, and Lifecycle teams • Lead complex workstreams and/or product segments with minimal oversight • Own end-to-end work across multiple categories and product lines

🎯 Requirements

• 7+ years of experience in marketing • 5+ years of experience in product marketing specifically or similar roles such as GTM, consumer marketing, or integrated marketing strategy • Strong storytelling and campaign development skills • Ability to drive experimentation focused on conversion and engagement • Experience in data-driven marketing • Experience using insights and strategic thinking to influence stakeholders and the product roadmap • Proven track record of leading cross-functional teams • Accountable, proactive, and solution-oriented approach • Experience communicating marketing strategies to business audiences at all levels, including C-suite • Experience driving complex projects in a fast-paced environment • Bachelor's Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience • Consumer product marketing experience is a strong plus • MBA or Master's in marketing/communications is a plus • For US employment: legally authorized to work in the U.S. without restriction for any employer; the application asks whether immigration sponsorship will be required

🏖️ Benefits

• Competitive salary and equity compensation for full-time roles • Unlimited PTO • Company holidays • Quarterly mental health days • Comprehensive medical, dental, and vision benefits • Parental leave • 401(k) with employer matching contribution • Flexible/remote work approach • Reasonable accommodations for qualified individuals with disabilities and disabled veterans