Growth Marketing Manager – Direct Mail

🕒 March 18

🏢🏡 San Francisco – Hybrid

💵 $121.6k - $182k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Hinge Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

🧘 Wellness

🤝 B2B

☁️ SaaS

💰 $400M Series E - Hinge Health on 2021-10

Wellness • B2B • SaaS

Hinge Health is a digital health company that provides virtual musculoskeletal (MSK) care, including guided physical therapy, pelvic floor therapy, and a dedicated care team (physical therapists, health coaches, orthopedic specialists) supported by AI-driven tools and 3D motion tracking. It offers an app-based care experience and an FDA-cleared wearable (Enso) for drug-free pain relief, serving both individual patients and enterprise clients such as employers and health plans with value-based contracting and ROI-focused programs.

📋 Description

• You’ll focus on building, scaling, and evolving direct mail marketing campaigns for our prospective members, optimizing targeting, mailer formats, content and increasing conversion rates. • You’ll manage and allocate a significant marketing budget with precision and accountability, collaborating closely with Finance, Accounting and Procurement to align budgets with topline expectations and ensure cost-effectiveness. • You’ll use data and best practices to build a strategy and framework to define and prioritize your efforts, analyzing key metrics (e.g., conversion rates, ROI) and adjust your strategies based on data-driven insights, • You’ll identify, secure and manage the internal and external resources needed to fully optimize the direct mail channel to build rapid momentum in the growth and evolution of Hinge Health’s acquisition efforts. • You’ll monitor and report on campaign performance, insights and tests results to stakeholders and executive leadership. • You’ll stay current with trends in direct mail, consumer behavior, and emerging technologies to continuously refine acquisition strategies.

🎯 Requirements

• 8+ years of experience in growth, performance, or direct response marketing; paid channel experience is a requirement, direct mail channel ownership strongly preferred. • Demonstrated success driving new customer acquisition using segmentation, personalization and triggered communications. • Experience driving impact through creative and copy experimentation, including productive partnerships with design teams. • Strong analytical skills, with the ability to interpret data to create actionable marketing strategies. • Ability to prioritize projects and handle multiple tasks efficiently. • Motivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targets. • Experience overseeing budgets of $10M+. • Demonstrated experience working within highly regulated industries (e.g., healthcare, financial services). • Experience with large-scale vendor management and contract negotiations. • Knowledge of postal regulations, print production processes, or logistics. • Previous experience integrating offline (direct mail) and online (digital) channel strategies. • Proven success implementing automated direct mail technologies or vendors.

🏖️ Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live. • Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. • Modern life stipends: Manage your own learning and development • Grow with us through discounted company stock through our ESPP with easy payroll deductions.