Associate Director, Global Growth, Lifecycle

🕒 March 4

🏢🏡 San Francisco – Hybrid

💵 $185k - $275k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Airwallex

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2015

💳 Fintech

💸 Finance

Fintech • Finance • Payments

Airwallex is a fintech company that provides leading technology solutions to manage global payments, treasury, and financial operations for businesses. It offers a comprehensive suite of financial services including business accounts, spend management tools, payment solutions, and embedded finance components to build custom financial products. Airwallex's platform supports multi-currency transactions, interbank FX rates, and global transfers, aiming to simplify financial operations and unlock growth opportunities for over 150,000 businesses worldwide. The company is committed to providing safe, reliable, and compliant financial services with a strong technological infrastructure.

📋 Description

• Define and execute campaigns that drive conversion, activation and retention across the customer journey • Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes • Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality • Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine • Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimization, insights, and strategic influence across the funnel

🎯 Requirements

• 10+ years’ experience in Growth, with at least 3 years managing a team. • Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives • Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations • Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention • Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touch points • Experience leading projects or teams, with the ability to coach others and raise performance standards • Structured, persuasive communicator comfortable influencing senior stakeholders • Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments • Bachelor's degree in a relevant field

🏖️ Benefits

• US-based employees are eligible to participate in medical, dental, and vision insurance • 401(k) plan • Short-term and long-term disability • Basic life insurance • Well-being benefits • 20 paid days of vacation • 12 paid days of company holidays in a calendar year