Google Ads Specialist – Paid Media, Orthodontics & Dental

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🐊 Florida – Remote

🐊 Florida – Remote

💵 $50k - $60k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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HIP Creative

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

⚕️ Healthcare Insurance

B2B • Healthcare Insurance

HIP Creative is a growth partner for orthodontic practices, specializing in transforming prospects into profit through comprehensive marketing, software, and training solutions. The company helps orthodontists build bigger practices and powerful brands by not only generating leads but also equipping teams to convert more leads into paying patients. Their proprietary PARF™ framework powers the fastest-growing orthodontic practices by focusing on marketing, software, and training. HIP Creative offers customized advertising solutions, automated follow-up systems, transparent revenue tracking, and reputation management to help orthodontic practices achieve exponential growth and sustainable success. The company has built long-term relationships with many orthodontists, supporting their growth with innovative ideas and tools tailored to the orthodontic market.

📋 Description

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche. • Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing). • Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies. • Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.) • Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations. • Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans. • Content Creation: Creating precise, quality ad copy specific to client goals and priorities. • Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace. • Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape.

🎯 Requirements

• Minimum of 2 years experience in a similar role. • Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche. • Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing. • Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions. • Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams. • Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI. • Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns. • Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace. • Detail-oriented mindset with a focus on precision in budget pacing and content creation. • Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements.

🏖️ Benefits

• 401(k) matching • Dental Insurance • Health Insurance • Vision Insurance • Life Insurance • PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days) • Remote position