Conversion Content Strategist

Job not on LinkedIn

🕒 September 16

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 12%

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Logo of Homera

Homera

1 - 10 employees

Founded 2003

🍽️ Food & Beverage

🛒 Retail

Food & Beverage • Retail

Homera is the foremost source of healthy, organic, plant based and sustainable products and services in the Caribbean & Latin America. The company focuses on promoting food sustainability by offering high-quality food and beverage options that cater to health-conscious consumers.

📋 Description

• Develop and optimize content across multiple channels • Work with the Senior Growth Marketer to create messaging that engages customers, improves conversion rates, and supports customer acquisition and retention goals • Analyze campaign performance and apply insights to improve messaging, engagement, and conversion rates • Partner with the Senior Growth Marketer, Design team, and other stakeholders to develop, test, and optimize conversion-focused content across channels • Create and refine content variations for A/B testing across email, SMS, landing pages, paid advertising, and other customer-facing marketing assets • Contribute strategic content ideas supporting customer acquisition, engagement, retention, and overall growth objectives

🎯 Requirements

• 5+ years of experience in copywriting, content marketing, growth marketing, conversion optimization, or a similar marketing role • Demonstrated ability to write conversion-focused content that drives measurable business results, such as lead generation, customer acquisition, engagement, retention, or conversion improvement • Experience using campaign performance data to refine messaging and improve results • Understanding of customer journey, conversion optimization, and customer psychology • Ability to collaborate with marketing stakeholders to align content with campaign objectives and business goals • Strong ability to utilize AI to create systems across teams • Strong portfolio demonstrating persuasive, conversion-focused marketing content across multiple channels • Experience writing for healthcare, wellness or telehealth is a plus

🏖️ Benefits

• Flexible working hours • Work wherever you choose • Fun and casual work environment • Diverse, global team

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