Senior Manager, Marketing Operations – Digital

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Hospitality Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

SaaS • B2B

Hospitality Solutions is a hospitality technology company offering an integrated SaaS platform for hotels that combines booking engines, central reservation systems, GDS/OTA distribution, payments, retailing, digital marketing, voice/reservation services, and guest intelligence. The platform helps hotel operators expand distribution, maximize revenue, personalize guest experiences, and streamline operations across channels.

📋 Description

• Design, implement, and manage the end-to-end lead flow process. • Ensure that no lead is left behind and that every handoff between Marketing and Sales is automated and frictionless. • Partner with Sales to improve lead quality, optimize follow-up workflows, and strengthen conversion from MQL to pipeline contribution. • Own the administration, integration, and optimization of our core marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (DemandBase). • Ensure data hygiene and tracking across all platforms to measure CAC, conversion rates, and multi-touch attribution. • Manage and optimize paid digital programs across Google Advertising, LinkedIn Advertising, and Demandbase. • Act as the lead for our corporate website and optimize site architecture, SEO & GEO, lead capture forms, and user journeys. • Manage database segmentation, email testing and deliverability, and lead scoring models. • Create and maintain "The Playbook"—developing workflows and scalable processes. • Support integrated marketing programs across digital, content, email, events, and account-based campaigns.

🎯 Requirements

• 7+ years of marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS environment. • Proven experience supporting revenue-focused demand generation and ABM programs. • Strong analytical skills with the ability to translate data into actionable insights. • Experience collaborating closely with Sales and senior leadership in a fast-paced, matrixed environment. • Proficiency with GTM tech tools such as Salesforce, Pardot, and Demandbase. • Expertise in optimizing processes and systems for scalability and efficiency.

🏖️ Benefits

• Very competitive compensation • Generous Paid Time Off (25 PTO days) • 8 Hours Annually Volunteer Time Off (VTO) • Comprehensive medical, dental, and wellness program • 12 weeks paid parental leave • Flexible working arrangements • Formal and informal reward, recognition, and acknowledgement programs • Fun and engaging employee development events