Product Marketing – Contract

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $40 - $50 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Hotze Health & Wellness Center

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1989

🏥 Healthcare

🧘 Wellness

Healthcare • Wellness

Hotze Health & Wellness Center is a Houston-based functional and integrative medical clinic offering holistic, patient-focused treatments that emphasize root-cause and natural approaches. Services listed include bioidentical hormone therapy (for men and women), hypothyroidism treatment, adrenal fatigue/stress care, low-dose immunotherapy (LDI) for allergies, gut health and candida treatment, IV therapy, peptide therapy, detoxification, longevity/cognitive optimization, aesthetics, and diagnostic testing (DEXA/bone density, carotid artery, EKG). The center advertises personalized nutrition programs and has helped over 33,000 individuals according to its site.

📋 Description

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion • Create and manage product-focused campaigns to increase awareness, educate new audiences, and drive ecommerce purchases • Execute multichannel marketing tactics including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content, reels, static posts, and campaign creative • Translate product quality, benefits, value, and differentiation into compelling messaging against premium supplement brands • Drive new unique guest acquisition and ecommerce revenue through product-specific marketing • Track campaign performance and report weekly, monthly, and quarterly • Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth • Provide weekly performance updates, monthly campaign reviews, and quarterly strategic results summaries • Report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins

🎯 Requirements

• Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing • Ability to develop strategy and execute campaigns independently as an individual contributor • Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting • Desired platform experience includes Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, and Google Analytics • Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption • Excellent writing, messaging, organization, and analytical skills • Proven experience required for remote work

🏖️ Benefits

• Work from home flexibility • Flexible days and times • Remote work acceptable for a candidate with proven experience